Last updateTue, 23 Apr 2019 11pm

What's New

Diamond Producers Association announces new diamond e-learning program

Gives retailers tools and language to become true storytellers

(NEW YORK) - The Diamond Producers Association (DPA) announced the launch of a new e-learning program for diamonds, “Behind the Brilliance of Diamonds.” Developed to help retailers, the hour-long program - split into 3 informative modules – offers educational material and quizzes, going beyond the 4Cs to highlight the intangible value of natural diamonds, billion-year-old treasures of the earth.

GIA updates education materials and grading reports for lab-grown diamonds

Changes align with updated FTC Jewelry Guides

(CARLSBAD, Calif.) - Following the recent update to the Federal Trade Commission (FTC) Jewelry Guides, GIA has revised its education materials supporting its core consumer protection mission and updated its grading reports for laboratory-grown diamonds to align with the revised guides. Effective July 1, 2019, GIA will discontinue the GIA Synthetic Diamond Grading Report™, introduced in January 2007, and introduce the GIA Laboratory-Grown Diamond Report™.

Edge Retail Academy introduces Retirement Readiness program

Playbook for retailers considering retirement

(OMAHA, Neb.) - The Edge Retail Academy (ERA), a leading retail jewelry business advising company, announced the release of its “Retirement Readiness” program. ERA has developed this unique program to fast track a jeweler’s business to be Retirement Ready - whenever that may be.

ASHI launches 2019 Bridal Sweepstakes

(NEW YORK) - ASHI is excited to launch the 2019 Bridal Sweepstakes to help retailers use social media to reach their target audience and increase sales. Participants will be able to attract customers through social media platforms like Facebook, Instagram, etc. ASHI’s Sweepstakes give their retail partners a unique marketing opportunity to increase their customer base as social media posts are liked and shared. “This style of viral marketing will exponentially boost the independent retailers’ brand exposure, and potentially enable them to increase sales,” says Mr. Pandya, partner at ASHI. “We want our retailer partners to be the brand in their market.”