Last updateTue, 19 Mar 2019 7pm

What's New

VEER offering Money Back Guarantee on diamond basics

VeerFresh new looks on fashionable favorites created to meet increasing consumer demand

(NEW YORK) - On the heels of a brand new report from De Beers citing strong consumer demand for diamond jewelry, VEER is ready to take its retail customer back to basics this summer with a fresh look on fashionable favorites, along with a Money Back Guarantee.

AWDC announces “revolution in diamond polishing process”


(ANTWERP) - The Scientific and Technological Research Center for Diamonds (WTOCD) is the collective research center of the Antwerp World Diamond Centre (AWDC), the umbrella organization for the Antwerp diamond industry. The WTOCD has announced they have developed a revolutionary technology that fully automates the diamond polishing process. The WTOCD says this technology fundamentally transforms that process, which has not changed since the 15th century.

Breaking the rules of engagement, Helzberg Diamonds introduces the “Will You?” Ring

Helzberg coverCouples have new way to propose and then select “the” ring together

(KANSAS CITY, Mo.) - Many couples dream of that moment when one partner gets on bended knee and asks the big question with a small box - but what if their partner doesn’t love the ring inside? Enter Helzberg Diamonds and The “Will You?” Ring – a new way to get engaged that preserves a romantic surprise while celebrating the partnership of today’s relationships.

ASHI launches 2018 Holiday Marketing Program

ASHI is excited to announce the launch of it’s 2018 Holiday Wish Book. This year ASHI has included exclusive jewelry from its Fusion Diamond Collection, the newest additions from its Lovebright and I DO Bridal Collections and the hottest trends in diamond and gemstone jewelry. For over 34 years, ASHI has been dedicated to making moments special, by creating beautifully crafted jewelry, and creating memories that last a lifetime.

GIA launches Proprietary Cut Program for diamond grading reports

GIA websiteBranded cut names may now be included on select reports

(CARLSBAD, Calif.) - GIA (Gemological Institute of America) laboratory clients can now participate in GIA’s Proprietary Cut Program for diamonds with branded cut names. GIA grading reports for diamonds submitted as part of this program will include the branded name of the proprietary diamond cut with the diamond shape and cutting style description.

Officina Bernardi introduces the Aurora Blue collection

Officina 1Jewelry brand Officina Bernardi is pleased to introduce its latest collection - Aurora Blue. Inspired by the calming power of the Venetian lagoon, the collection combines Officina Bernardi’s signature sterling silver moon-cut beads with alluring mother of pearl. Its stunning ocean blue hue characterizes the brand’s distinctive color.