(NEW YORK) - ASHI is excited to launch their 2020 Gift Book Marketing Program ~ Expressions of Love for retailers to share with their clients. The goal of the program is to help independent retailers generate sales 12 months of the year.
“In our pledge to continuously promote you as ‘The Jewelry Brand in Your Market,’ we would like to help you sell the bestselling and fastest turning diamond and gemstone jewelry throughout the year. In combination with our Timeline Marketing concept this Gift Book will ignite your fashion jewelry sales,” states Mr. Pandya, partner, ASHI Diamonds. “With the majority of marketing dollars allocated to the bridal market or the Christmas holiday season our retail partners wanted a solution that addressed the need to reach out to their VIP clients during the other most important occasions where they were most likely to buy fashion jewelry: birthdays, anniversaries, birth of a child, graduation, promotion, or any other special occasion.”
The Timeline Marketing concept that goes along with the Gift Book is designed to help you increase sales. Mailing out this Gift Book 30 days before your clients’ special occasions, along with a handwritten thank you note and gift coupon, followed up with a personal call is a very effective concept.
The 32-page Gift Book is highlighted by ASHI’s most popular diamond jewelry pieces along with a curated selection of gemstone jewelry. ASHI has hand selected each piece to present their most attractive assortment, competitively priced to maximize sales. “Our goal this year is to provide independent retailers with a merchandising program that is guaranteed to bring customers back to their store, or website, all throughout the year,” said Pandya.
Gift Book ~ Expressions of Love Marketing Program 2020 Highlights:
- 32-page Gift Book: Showcases beautiful, innovative new diamond and gemstone jewelry. Customize the book with your store’s info, other diamond or watch brands, coupons and social media sweepstakes.
- In-Stock Program & 5 Day Preview Program: Utilize ASHI’s no obligation 5-day Invoice-Memo on most styles. Has a historically proven 40% sell through rate.
- Matching VIP Memo Program & Extended Terms: Available to approved retail partners.
- Advertising Co-Op Subsidy: Receive a 4% advertising subsidy against net purchases to offset the cost of the Gift Book Marketing Program. Get 1,000 Books free with a $20,000 purchase, made in 5 equal payments.
- Timeline Marketing Concept: Marketing materials and a timeline concept you can follow to ignite your fashion jewelry sales.
- Special Order Delivery: 2-week delivery on most special orders.
- Branding “Your Store Name”: Individualize the book with your store info.
- Brand Customization: Option to customize 2 - 8 pages with jewelry and watch brands of your choice to obtain co-op from other lines.
- Custom Print & Digital E-Coupon: Offer a discount coupon at the back of the book.
- Digital Marketing Support: Digital images for social media and your website, QR code, digital coupon, and customized digital flipbook.
- Television Commercials and In-Store Marketing Visuals: TV, digital and print ad materials. Customized in-store DVD loops, duratrans, window clings and displays.
For more information please call 800-622-ASHI (2744), visit www.AshiDiamonds.com or contact your regional sales representative.