Last updateMon, 01 Jun 2020 12am

Royal Chain introduces their first personalized concept in all gold

(NEW YORK) - Royal Chain is venturing into personalized jewelry. The company has released YOURS TRULY, a highly anticipated gold initials collection, just in time for the holiday season.

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The YOURS TRULY collection captures the currently trending personalized jewelry space category with a focus on Royal Chain’s strength in the gold arena. The pieces are entirely in 14K gold and feature several types of necklace styles, an adjustable bracelet and stud earrings. While initials have long been around in other jewelry categories, Royal Chain says the increased demand in gold has left a void in what it calls the “affordable & impulsive personalized gold” category.

The company believes the trend of initials and fashion-focused yellow gold, plus the appeal of retails that start at $120, will grab consumers’ attention and that customers are more willing to invest in these types of pieces rather than spending a little less on costume. VP of design, Phillip Gabriel Maroof, believes customers will want to buy more than just one as self-purchases or to use as gifts.

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Royal 2Speaking to more traditional designs, customers can choose from a classic block letter initial pendant, a round disc style pendant, a classic block letter bolo bracelet. More on the trend side, there are also stud earrings that are meant to be layered up and down the lobe with other earrings, as well as an oversized asymmetrical letter that retails for $375.

The series is now available for immediate delivery and Royal Chain will be rolling out a print brochure later this month. Retailers who would like to access it sooner can view the new collection on www.royalchain.com and call the company to place orders at 800-622-0960.