Last updateWed, 27 May 2020 11pm

It’s proposal season! Study finds 30% of men store the ring in a shoebox

Jewelers Mutual releases guide for soon-to-be engaged to protect the ring

(NEENAH, Wis.) - A recent survey conducted by OnePoll on behalf of Jewelers Mutual, found it takes an average of two months for men to find the perfect ring before getting down on one knee. But more surprising, 30% of men sneak the ring into a shoebox to keep it safe between purchase and proposal.


A lot can happen between the ring purchase and the proposal day. Jewelers Mutual offers advice to help soon-to-be brides and grooms keep their rings safe from purchase to proposal (and happily ever after).

Who should insure the sparkler? Whomever has it in his/her possession first.

Is a shoebox the best storage place? It’s not Jewelers Mutual’s first choice, they suggests asking a trusted jeweler to hang onto it or renting a safe-deposit box instead.

There are more tips like these in Jewelers Mutual’s comprehensive Purchase to Proposal Guide (Get the guide here), which is a valuable resource available for jewelers to share with their customers.

Jewelers may also share the infographic (Get the ingographic here), video (Get the video here) and guide (Get the guide here) through e-mail or social channels as tools to build trust, engage their customers and enhance their relationships.

“Popping the question and finding that perfect ring to symbolize love are huge decisions. Deciding how to protect the ring should be equally important,” said Jessica VandenHouten, Jewelers Mutual brand communications manager. “Jewelry insurance allows consumers to pop the question without worry, knowing if things don’t go exactly as planned, they’re covered.”

For more information about other opportunities available to make your customers aware of Jewelers Mutual as an insurance option to consider, or to learn about their suite of programs available to you, please contact your agent or Jewelers Mutual at 800-336-5642, ext. 2118 or This email address is being protected from spambots. You need JavaScript enabled to view it.

Survey Methodology

Survey conducted by OnePoll for Jewelers Mutual with a sample of 1,000 engaged or married men and 1,000 men recently married in the past two years.

Visit Jewelers Mutual online at JewelersMutual.com.