GN Diamond helps jewelers sell more diamonds with free in-store selling tool

“Qualifying a customer’s budget is a common hurdle faced by jewelers and their sales associates on a daily basis,” says GN Diamond CEO Asaf Herskovitz. “GN Diamond listens to the common pain points experienced by jewelers and now offers retailers to put our loose diamond inventory of over $70M on your own website with your mark-ups and your store’s logo.”


This in-store selling tool mimics what the consumers are seeing on internet sites with the added value of videos of the diamonds, the Sarine score and the certification of the diamond. 

Sarine is a leading developer of technology for the diamond industry and touches over 85% of the world’s diamonds. They are a third party, independent contractor that objectively grades clarity and why one SI2 is better than another. 

Diamond Hunt is an interactive tool that enables the end consumer to easily see a 360 degree view of the diamond and its natural birthmarks without the cumbersome use of a loupe and tweezers. This is true, full transparency, unlike what a customer may see on-line which are still images of a diamond from a top view only and may not show all inclusions.

“Don’t miss any diamond calls with this inventory tool and create an easy, online shopping experience for your customers,” says Herskovitz. “GN believes in constant change and the drive to continuously help jewelers to sell more diamonds.” 

Shop GN Diamond at for over $70 million of loose diamonds certified by GIA, AGS, and EGL USA all with Gemprint. “We strive to offer the most competitive prices and 90% of our inventory is on the first page of RapNet,” added Herskovitz.

For more information visit or call 800-724-8810.