Last updateWed, 08 Jul 2020 1pm

GN Diamond launches new educational platform

Features Shane Decker’s sales tips

In speaking with over 3500 retailers across the country, GN Diamond has learned that one of the most common obstacles jewelers face is the need for consistent employee training. The old saying that “Knowledge is Power” holds true and sales managers, sales people and retail staff all yearn for added value solutions to help overcome the woes of the internet, big box stores and chain store competition. 


GN Diamond recently spent a day with Shane Decker to create useful videos on sales tips geared for store owners and their entire staff. Decker is one of the most well-regarded trainers in the jewelry industry and these videos are captivating, educational, and dynamic. Clienteling, store floor awareness and value added statements are some of the topics covered by Decker.

The videos are featured on a new platform GN recently launched to easily explain the 4 Cs of diamond buying with interactive tools to attract the end consumer. This provides a unique buying experience that will help jewelers sell more diamonds.  Shane discusses the importance of wowing the client and having them hold a diamond that is larger than 1 carat, which over 90% of buyers have never done. 

“GN Diamond is passionate about selling diamonds and diamond jewelry,” said Asaf Herskovitz, CEO. “We understand the hurdles our customers go through on a daily basis and are delighted to share these new videos and the new platform. The enthusiasm is easily visible within these videos and our hope is they will bring much success to our retail partners.  

The new GN Diamond platform was introduced at the JCK Las Vegas Show and GN reports the reviews were overwhelming. Jewelers view this as an easy means of explaining the 4Cs, and to view over $70M of diamond inventory with a mark -up of their choice to give customers a mine to counter life experience. The sales person is empowered to use as much of this platform as they desire dependent upon the age and the interest of the end consumer. 

“Retailers have been experiencing a double digit gain and this tool helps close the gap when the customer negotiates with you,” added Herskovitz.

GN Diamond is open 7 days a week, 24/7 at www.gndiamond.com or 800-724-8810.