Extends solution-driven B2B approach to create a connected B2C advantage
VEER Diamonds is excited to announce the launch of its new website, VEER.Diamonds.
VEER, which prides itself on being a solutions-driven company that delivers end to end customer support, created the new site to address common complaints in the online retail selling space.
According to Kaushal Shah, owner of VEER, the new website was created specifically to respond to a variety of issues including low foot traffic due to the convenience of online shopping, time and budgetary concerns with social media marketing, low return on print marketing, and the costly overhead of brand development.
The new website, developed under Shah’s guidance, also incorporates other factors that are critical to retail jewelers, including a cooperative advertising budget for digital marketing. Most important, the site was created to bring transparent data sharing into the forefront, and put the retailer first, says Shah.
Retail jewelers currently carrying the VEER Classic Jewelry and Eclectic Bridal Engagement Ring lines will automatically receive an allowance for digital advertising support that will be provided by VEER throughout the year. This allows VEER retailers to deliver advertising designed for a specific target market, and provides promotions for products within the VEER lines, with no extra inventory or additional marketing investment.