Last updateTue, 16 Jul 2019 9pm

ASHI launches the Fusion Diamond Collection

Fusion 1ASHI is pleased to announce the launch of the Fusion Diamond Collection. This year, ASHI is featuring exclusive jewelry from its Fusion Diamond Collection, the newest additions from its Lovebright and I DO Bridal Collections, as well as the hottest and latest trends in diamond and gemstone jewelry in its Fall Holiday Program.

Fusion Diamond Collection

The Fusion Diamond Collection features a fusion of 9 meticulously cut diamonds that are set together to look like a single emerald cut diamond.

Fusion 2ASHI’s Fusion Diamond Collection offers a big look at an attractive price. All prices shown are MSRP.

Excellent cut and quality of diamonds used in the Collection

ASHI says to create the dazzling look of this jewelry, it is of utmost importance that the cut and quality of diamonds being used in this collection are the best available. Only diamonds of exceptional cut and clarity, at least SI and G-H color, are being used to ensure the highest brilliance and value.

Difference between Fusion Diamond Jewelry and Solitaire Diamond Jewelry

When comparing their carat weight to their actual size, Fusion Diamonds have a 3:1 visual ratio. So, 1/3 carat weight of a Fusion Diamond style would have the appearance of a single 1 carat diamond as per their dimensions. Diamonds in the center appear like a large single emerald cut diamond, but up-close reveal an intricate fusion of baguettes and round diamonds.

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ASHI has hand-picked a dozen beautiful designs for the launch of the Fusion Diamond Collection. The focus for the initial launch has been to develop a diverse collection of Emerald Cut Fusion Diamond rings and pendants. Earrings will follow shortly.

There is a wide variety of designs for ASHI’s Retail Partners, there are over a dozen new styles introduced for the 2018 Fall Holiday Season.

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“Today’s successful jewelers expect and deserve more from their vendors than normal,” says Rajeev Pandya, partner at ASHI. “ASHI is dedicated to being the leader for presentation of jewelry to the end consumer. The selection of featured products provides the quality customers expect, at retail prices that allows the flexibility to achieve a competitive advantage in any market.”

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For more information about the Fusion Diamond Collection, please contact your Regional ASHI Sales Representative, call 800-622-ASHI (2744), or visit www.ashidiamonds.com.