Last updateTue, 19 Mar 2019 7pm

Phillip Gavriel introduces a new collection Inspired by Italy

Gavriel 1(NEW YORK) - Phillip Gavriel is kicking off the show season with a new collection. The pieces will be new additions to his best-selling Italian Cable Collection, upon which the brand was founded almost 10 years ago. 

Inspired by Italy’s classic architecture and breathtaking landscape, the collection has always had a timeless appeal.

What’s new is the debut of a full scale gold collection. Previously the majority of the collection was available in sterling silver. With the resurgence of yellow gold, and retailers willing to experiment with higher price points, the brand felt it was timely to introduce a bigger selection in the metal.

Retails will begin at just $220 in 14K gold, something Phillip pushed to achieve as he continues to build the brands philosophy of “democratizing” fine jewelry to the masses. 

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The teaser line in their brochure featuring this collection states “From Italy with love.” The collection still remains 100% made in Italy, an important point of difference for the designer who spent time there as a student in Florence and continues to foster the country’s artisan jewelry traditions.

This release comes during a milestone year for the brand as well as its parent company, Royal Chain Group, which is celebrating their 40th anniversary. Retailers wishing to view the newest collection may visit Booth B36160 in JCK Las Vegas.

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About Royal Chain

Founded in 1978, Royal Chain is celebrating 40 years of excellence and the continued success of being a third-generation family-owned and operated conglomerate. The company’s portfolio includes karat gold, silver, chain, finished jewelry, alternative metal jewelry, and the nationally recognized brand Phillip Gavriel®. The company is located in the heart of New York City’s Diamond District. Royal Chain is a member of the Responsible Jewellery Council. For more information about the Royal Chain Group, Contact Stephanie Madero at This email address is being protected from spambots. You need JavaScript enabled to view it. or 212-382-3340 ext.119.