(PALM HARBOR, Fla.) - With an eye for innovation, the pre-owned Rolex watch experts at Zimbals have another amazing sales tool for their retail partners.
The new “SwissWatchBuilder” allows retailers’ customers to build a pre-owned Rolex watch to their liking in the comfort of their own home, using a fun tool to add specific features.
“Imagine, your retail customers can build the Rolex watch of their dreams right on your store’s website!” says Sam Phillips, Zimbals’ longtime General Manager, adding that Zimbals is offering this latest innovation as part of its existing Rolex Watch Inventory Link. Customers create a custom Rolex watch image, save it, and send it to their retail jeweler for pricing and follow-up.
“The stores that feature our inventory on their websites will have the ability to actually ‘entertain’ their customers with this unique, fun feature,” Sam says, pointing out that interchangeable features include options such as diamond dials, gemstone bezels and bracelet options.
“I got the idea while ordering a pizza online,” Sam says. “I was adding pepperoni to a two-dimensional pizza image when it hit me: What if we did this with a Rolex watch?”
Response to the Inventory Link has been amazing, Sam says. “During the market testing phase, we found that customers were spending more than 30 minutes on this single feature, building and rebuilding their favorite looks.
“Customers want more interaction in the shopping experience. It’s common knowledge that the internet captures more and more shoppers every day. Here’s a tool that can give your store the edge by offering choices from the beginning.”
Since 1990, Zimbals has worked to maintain its place as an innovator in the pre-owned Rolex watch marketplace. Under the moniker SwissWatchWholesale.com, the team at Zimbals has created an entire system of sales tools for their retail partners including:
- The book, “Pre Owned Rolex Watches; A Professionals Guide” an over-the-counter buying tool to help identify counterfeit Rolex watches.
- The wholesale website, SwisswatchWholesale.com. This back-office tool provides images, full descriptions and pricing for warrantied Rolex watches.
- Zimbals Inventory Link, which easily links to your website to feature this impressive selection under your store’s logo.
- SwissWatchShowroom.com, an unbranded website for stores that work without the website link. This site provides an entire pre-owned Rolex watch inventory, dials, bezels and service options that can easily be shopped at home.