Next up - 2019 Valentine’s Sweepstakes
(NEW YORK) - ASHI Diamonds announced the winner of their 2018 Holiday Sweepstakes. Among all the retailers that participated in the Sweepstakes, Crocker’s Fine Jewelry from Texarkana, Texas had the highest number of participant entries and the winner was randomly selected from their customer participation list. The lucky winner of the 3/4 carat Fusion Diamond pendant grand prize was Susie Neese. Learn more about the winner at ASHI Diamonds’ Facebook and Instagram pages.
The 2018 Holiday Sweepstakes was conducted from November 1 to December 25, 2018, for registered ASHI retailers. The Sweepstakes program gives ASHI’s retail partners a unique marketing opportunity to increase and broaden their customer base, as their social media posts are liked and shared, by their customers, friends, and beyond.
This style of viral marketing boosts the retailers’ brand exposure, and enables them to increase sales. Through the Sweepstakes retailers are able to collect customer data, i.e. name, e-mail address, birthday, anniversary, etc to use for future marketing purposes.
- Customized Sweepstakes URL: Participating retailers received a personalized link to the Holiday Sweepstakes entry landing page, customized with their brand’s logo, store image, and company information.
- Sweepstakes Banner for Social Media: Retailers had access to banners and images designed specifically for the Sweepstakes, available in different sizes, as required by different Social Media venues including Facebook, Instagram, Twitter and Pinterest.
- Customized E-mail Blast Templates: Participants were provided with customized e-mail templates for marketing the Sweepstakes to existing customers, who could then share the info on their social media pages and generate a buzz.
- Sweepstakes Data Access: The customer data, collected from each Sweepstakes landing page, can be accessed by a unique login and password by each participating retailer, to be used for their future marketing programs. The customer data collected from a particular retailer’s customized landing page can only be accessed by that retailer, and no one else.
- Redirection to Retailers Micro-Websites: After the customer entered the Sweepstakes, they were automatically redirected to the Retailers Lovebright micro-website, to view their jewelry collection.
- Digital Marketing Library: All participating retailers had access to ASHI’s Digital Marketing Library, where they could download images of merchandise available in ASHI’s jewelry collections. Retailers were able to post these images to their websites and social media pages.
Former Sweepstakes winner Julie Pyne, Vice-President of Merchandising at Dunkin’s Diamonds in Ohio stated: “ASHI’s Sweepstakes program was an amazing touch to Dunkin’s Diamonds marketing program. The program attracted a lot of traffic to our website, social media pages and helped increase sales. It was definitely a wonderful program to be involved in. The best part about the sweepstakes? – It was completely free! We generated great exposure and profits with zero investment!”
“ASHI is dedicated to going the extra mile for our retail partners,” said Mr. Pandya, partner at ASHI Diamonds. “Retailers get an edge by providing such exciting social media opportunities to their existing and potential customers, which ultimately helps them in increasing their sales!”
After a fantastic response from the previous sweepstakes, ASHI is excited to announce the launch of their next initiative - The 2019 Valentine Sweepstakes.