Last updateTue, 14 Jan 2020 10pm

FTC publishes new Jewelry Guides

(NEW YORK) - On July 24, 2018, the Federal Trade Commission (FTC) published a new version of The Guides for the Jewelry, Precious Metals, and Pewter Industries (“Jewelry Guides” or “Guides”) (16 CFR Part 23). These Guides address claims for precious metal, pewter, diamond, gemstone, pearl and other industry products. The Guides explain how to avoid making deceptive claims and, for certain products, when disclosures should be made to avoid unfair or deceptive practices.

The revised Guides come after a six-year process that involved comments and requests for opinions submitted by various trade organizations and industry members. The revised Guides address issues including claims about man-made gemstone products, pearl treatment disclosures, products containing more than one precious metal and more.

The Jewelers Vigilance Committee (JVC) is an organization dedicated to educating the industry on the laws and regulations that impact all levels of the jewelry trade. Thus, JVC is reviewing the revised Guides and is releasing educational materials for industry members on the Guides. JVC is also hosting webinars on the Guides.

For more information visit jvclegal.org.