01282020Tue
Last updateTue, 21 Jan 2020 10pm

Other News

WJA announces March is Me Month

Consumer-facing marketing campaign will encourage women to buy jewelry for themselves

The Women’s Jewelry Association (WJA) has announced a bold, new, industry-wide marketing initiative entitled March is Me Month to align with International Women’s Day, March 8th 2020. Created by the industry, for the industry, this annual initiative will be supported by many if not most of the biggest names in jewelry and watch manufacturing and retail.


GIA brings Diamond Origin Reports to Times Square

Video billboard ads run through Valentine’s Day

(CARLSBAD, Calif.) - GIA (Gemological Institute of America) brings the message of its consumer protection mission and its new, innovative Diamond Origin Reports to crowds in New York City’s Times Square during the holiday season, including the famous New Year’s celebrations and Valentine’s Day.

The Connected Jeweler by RapNet

Establishing your store’s credibility and reputation online

When a customer walks into your store, it’s not only your product selection that’s on display - it’s your exceptional customer service as well. So, how do you ensure that the reputation and credibility you’ve worked so hard to achieve comes across when someone sitting at home at 11 PM clicks on your website?

GIA releases 2020 Classes schedule

GIA(CARLSBAD, Calif.) - Aspiring gem and jewelry professionals interested in studying diamonds, colored stones, pearls, jewelry design or other specialties in the gem and jewelry industry can now view GIA’s (Gemological Institute of America) global 2020 class schedules. The schedules and other details, including tuition and fees by location, are available at www.GIA.edu/gem-education/campuses.

Jewelers of America reaches millions with consumer marketing

The “Another Piece of Your Story” test-campaign was an industry initiative

(NEW YORK) - Jewelers of America (JA) announced the results from the consumer marketing test-campaign that ran in Los Angeles, CA, from September 23 – November 3, 2019. “Another Piece of Your Story” was an industry-wide collaboration to increase consumer desire for jewelry by connecting consumers to the emotional aspects of jewelry ownership. Over 3,000,000 unique consumers were reached during the short, six week test campaign.

Rembrandt Charms goes all in to celebrate holidays

The holiday spirit was in full effect at Rembrandt Charms this year! The busy little elves at Rembrandt had a Holiday Decorating contest - a little friendly competition between the back office and the front office led to a fabulous holiday display. The entire office participated in the festivities. The back office narrowly edged out the front office with their “larger than life” charming holiday memories bracelet.

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