Organization updates its name and look, and announces Amazon Hub Locker Channel partnership designed to facilitate traffic, visibility and additional sales
The Southern Jewelers Guild used the backdrop of the Fall, 2019 Atlanta Jewelry Show to unveil its recent rebranding to the jewelry industry. The new brand identity, the Jewelers Suite, was quickly and enthusiastically embraced by its members, and paves the way for a smooth transition into its national growth strategy.
Ann Glynn, President and CEO of GJB, Inc., the parent company of the Southern Jewelers Guild said rebranding was a natural choice, as demand for services the organization provides have grown outside its southern states focus over the last 18 months.
“We have heard from so many members over the last two years that they wanted to join the Southern Jewelers Guild, but didn’t think they could because they weren’t located in a ‘Southern’ state. It became apparent that we really needed to update our name and look to better reflect the diverse audience of jewelers, vendors and industry-related tradespeople we serve every day, so undertaking this rebranding was a natural choice for us.”
In addition to the rebranding, Glynn is also excited to announce a channel partnership with Amazon on its Hub Locker Program for the jewelry and pawn industries. Known within the industry for her expertise in finding, introducing and educating jewelry-industry professionals on the best ways to adopt cutting-edge technologies and marketing opportunities, Glynn said the Amazon Hub Locker program partnership is a natural fit with the products and services offered by the Jewelers Suite.
“Amazon Lockers are secure, self-service kiosks located across the U.S. The Lockers allow Amazon customers to pick up their packages at a time that’s convenient for them - even evenings and weekends. Amazon customers no longer have to worry about packages being left at their door while they are out.”
“The Amazon Locker program gives brick and mortar retailers an innovative way to expose their stores to a whole new clientele. Existing Amazon Locker locations have seen an increase in traffic, bringing as many as 1300 more customers to Hub Locker spots per month, and an amazing 42% of customers have made a purchase from an Amazon Locker location.”
Glynn continued: “Our channel partnership with the Amazon Locker program will help facilitate direct access for jewelry and pawn industry professionals to an incredible opportunity that can drive more traffic, create higher visibility, allow for exposure to new clients and bring the opportunity for increased sales. This is an exciting way for retail jewelers and pawn shop owners to participate in an innovative twist on the ‘BOPIS’ (buy online pickup in store) trend and capture a portion of these consumers for themselves.”