(NEW YORK) - ASHI Diamonds has announced the winner of their Lovebright Sweepstakes. Among all the retailers that participated in the Sweepstakes, Bohland Jewelers from Ashland, Ohio had the highest number of participant entries and the winner was randomly selected from their customer participation list. The lucky winner of the 1 carat Lovebright Diamond necklace grand prize is Brittany Smith.
Sweepstakes entries were accepted September 15 to November 15, 2017, from customers of registered ASHI retailers. This no-cost marketing initiative was created to allow ASHI’s retail partners to reach their target audiences in new exciting ways, through their social media pages.
- Customized Sweepstakes URL: Participating retailers received a personalized link to the Lovebright Sweepstakes Entry Landing Page, which was customized with their brand’s logo, store image, and company information.
- Sweepstakes Banner for Social Media: Retailers had access to banners and images designed specifically for the Sweepstakes, in different sizes, as required by different social media accounts such as Facebook, Instagram, Twitter and Pinterest.
- Customized E-mail Blast Templates: Customized e-mail templates for marketing the Sweepstakes to existing customers.
- Sweepstakes Data Access: The customer data collected from each individual retailer’s Sweepstakes landing page, can be accessed by a unique login and password for future marketing programs. Data collected from a particular retailer’s customized landing page can only be accessed by that retailer.
- Redirection to Retailers Micro-Websites: After a customer entered the Sweepstakes, they were automatically redirected to the retailer’s Lovebright micro-website to view their jewelry collection.
- Digital Marketing Library: Participants had access to ASHI’s digital marketing library containing images of merchandise available in ASHI’s jewelry collections to post on their websites and social media pages.
A customer of Dunkin’s Diamonds in Ohio won a Sweepstakes earlier in 2017. Julie Pyne, Vice-President of Merchandising at Dunkin’s summed up her experience this way: “ASHI’s Sweepstakes program was an amazing touch to Dunkin’s Diamonds summer marketing program. The program attracted a lot of traffic to our website, social media pages and helped increase sales. It was definitely a wonderful program to be involved in. The best part about the sweepstakes? It was completely free! We generated great exposure and profits with zero investment!”
“Today’s successful jewelers expect and deserve more from their vendors than the normal,” said Rajeev Pandya, partner at ASHI. “ASHI is dedicated to going the extra mile for our retail partners. We want to support them through our Digital Marketing JewelSweep™ platform. Retailers get an edge by providing such exciting social media opportunities to their existing and potential customers, which ultimately helps them in increasing their sales!”
You may also contact ASHI at 800-622-ASHI (2744) or www.ashidiamonds.com.