Last updateTue, 19 Nov 2019 11pm

Atlanta Jewelry Show announces August event theme, 2020 Show dates

“New Routes” to better products, smarter education and a strong community designed to inspire and empower the independent jeweler

(ATLANTA) - SJTA and the Atlanta Jewelry Show officially announced “New Routes” as the theme of its August trade event.

The semi-annual show will take place Saturday through Monday, August 10-12, 2019 with a Pre-Show Conference on Friday, August 9 at the Cobb Galleria Centre. SJTA, the non-profit trade association that has produced the Atlanta Jewelry Show for nearly 70 years, is known industry-wide for going the extra mile for its buyers and exhibitors, and this August will be no exception. “My team and I are excited to offer the perfect combination of goods and services, plus innovative feature areas for our independent jewelers to discover New Routes to better products, smarter education and a strong community,” says Executive Director, Libby Brown. 

AJS ladies

Pre- Show Conference & Education

Kicking off the event will be the inspiring Pre-Show Conference on Friday, August 9, engineered by Education Director, Cindy Chandler. Thanks to industry powerhouses Diamond Producers Association, Stuller, Instore Marketing, Synchrony and other innovators, this full day of education will equip jewelers with the tools they need to succeed. “Our August lineup is second to none, with relevant and practical topics designed to provide real solutions to real challenges,” states Chandler.

AJS panel

Show highlights include:

  • GIA Lab Sessions and Seminars
  • American Gem Society President John Carter
  • AWCI Mobile Classroom
  • State of the Industry
  • Sales & Marketing Trends
  • Succession Planning
  • Shop Talks & Demonstrations

“Make sure to check the AJS website and our mobile app, Whova, for up- to-the-minute additions,” adds Chandler. Interactive sessions are also scheduled throughout the show in Learning Labs, right on the show floor. View the education schedule at https://www.atlantajewelryshow.com/events/ajs-u/.

CAD CAM Challenge featuring Special Guest Rémy Rotenier

Watch all-new competitors Gary Dawson, Gary Dawson Designs, Eugene, OR;  Shele Letwin, Shele’s Jewelry Design Factory, Toronto, ON; and Megan Proctor, Hubbell Jewelry Design, Newnan, GA; as they take inspiration from world-renowned designer Rémy Rotenier. Rémy will present his rendering, and challengers will turn dreams into reality as they compete to create a winning CAD creation from his design. View CAD CAM Challenge details at https://www.atlantajewelryshow.com/the-show/cad-cam-challenge/.

Must See Exhibitors

The Atlanta Jewelry Show has consistently offered a wide array of merchandise, and this show will certainly deliver that, and more. A record number of new exhibitors along with best-selling brands will be showcasing their latest and greatest designs, including: Artistry, Cargo Hold, Galatea: Jewelry by Artist, Gabriel & Co., Imperial Pearl, Kimberly Collins Colored Gems, King Baby, Lafonn, Mazza Company, Overnight, Tresor and more. The AJS anticipates welcoming over 300 vendors to the show floor, ensuring something for everyone. View Exhibitor List at https://www.atlantajewelryshow.com/the-show/exhibitor-list/.

AJS watch

One-Stop Resource

New for August, The Loupe will be expanded to include a plethora of resources, all located in one neighborhood. Called 1-Stop Shop, this new area will afford the independent jeweler the opportunity to expand their business with products and services essential to the successful retailer. Plans for the Loupe include a repair station, hand-engraver, gem cutter, silver services, 3-D printing resources, appraisers, and e-commerce services. In addition, the AWCI Mobile Horology Classroom will be making its Atlanta debut as it rolls right onto the show floor, offering free classes inside their state-of-the-art bus.

Kids Jewelry Camp

AJS Kids

As a trusted resource for independent retail jewelers and vendors, the Atlanta Jewelry Show has taken this partnership to the next level by opening their doors to the next generation of jewelers. Back by popular demand, this professionally designed curriculum will offer educational programs and interactive sessions where AJS Kids discover the world of gems and jewelry in a safe, fun and age-appropriate environment. At AJS Kids Jewelry Camp, the top priority is to welcome children into the jewelry community with the intention of encouraging and inspiring them to continue the legacy that has taken a lifetime to create. Children of industry professionals, ages 7-12 and 13 and up are welcome. Register now at https://www.atlantajewelryshow.com/events/kids-jewelry-camp/. Limited availability.

Special Events

Chi Huynh, founder of Galatea: Jewelry by Artist, has created some of the world’s most beautiful and unusual jewelry collections. Chi, a poet, painter and humanitarian, will be giving a rare in-person presentation on the power of imagination and how it can be used to tap into your creative side. A leading innovator and visionary, Chi brings his unique insights to lucky AJS attendees during a live demonstration in the Gallery.

AJS hands

The Occasions Shop is returning to inspire you. This new shopping experience provides new products and new ways to incorporate occasional gifts into your current product mix. By offering non-traditional jewelry store merchandise, retailers can meet the needs of today’s modern consumer, which in turn will drive more traffic. (All proceeds donated to AJS Kids Jewelry Camp)

Along with fresh additions to the show, AJS favorites return, including Mingle! each night, with a special celebration on Saturday night, Swag Store, famous $5 Buyer Lunch, Complimentary Coffee each morning and Whova - The Official AJS Event App. Everything for the most successful and productive AJS experience, and to prepare for the fourth quarter and beyond. In order to avoid long lines at check-in, qualified buyers may pre-register today at https://www.atlantajewelryshow.com/buyers/register/.

Mark Your Calendar

AJS has announced the Spring 2020 Show will be held March 7-9.

About the Atlanta Jewelry Show

Known for its unparalleled accessibility, compact walkable entertainment districts, and unlimited attractions for all ages, Atlanta has been the home of the Atlanta Jewelry Show for nearly 70 years. The Show’s official sponsor and producer, the Southern Jewelry Travelers Association, is the nation’s oldest association for independent jewelry representatives. For information about the August 10-12, 2019 Show, and Pre-Show Conference August 9, visit www.atlantajewelryshow.com, e-mail This email address is being protected from spambots. You need JavaScript enabled to view it. or call 800-241-0399 or 404-634-3434.