Last updateTue, 02 Jun 2020 11pm

BGJF expects revival in coral and pearl jewelry to be among top trends for 2019

(BANGKOK) - Pearls with a contemporary twist, playful coral and innovative new materials and approaches to metals will be on show at the Bangkok Gems & Jewelry Fair (BGJF) and are top global jewelry design trends for 2019-20, according to Fair organizers. The 64th edition of the BGJF will run from September 10-14, 2019.


The 2019 BGJF will showcase the hottest trends at the Innovation and Design Zone (IDZ), presenting the most innovative and cutting-edge design products from Thai entrepreneurs. This is a project of Thailand’s Department of International Trade Promotion (DITP), Ministry of Commerce to support talented designers and business people in the international marketplace.

“Emerging Thai designers, entrepreneurs and manufacturers, are aware of global trends in jewelry design, and each of the designers or entrepreneurs will adapt those trends to their pieces,” said Kornkamol Anekamai, director of the Thai Trade Center (TTC) in Milan. “And for brands it’s important to know about the trends and to keep their brand identity. Thus, for Thai products you can find pieces that vary in terms of trends and you can find very unique pieces.”

European designers and industry leaders say the high quality of Thai jewelry craftsmanship reinforces their brands and strengthens their position in European markets.

“Our Thai manufacturers are our main supplier. They are very good at selecting the best quality stones and at working on intricate designs and re-cut stones,” says Paris-based designer Lydia Courteille, who has a boutique on the Rue Saint-Honore in central Paris, near the famous Place Vendome high jewelry quarter.

“They respect us in terms of what we ask for, and always try to do their best from an artistic point of view,” Lydia explained. “Whenever we open the delivery parcel, we fall in love with what they (Thai craftspeople) have completed.”

Having established his eponymous luxury jewelry brand, celebrated Roman designer Alessio Boschi chose to settle in Bangkok - not only for unparalleled access to talented jewelry artisans, but also for sourcing a wide variety of gemstones, his greatest passion.

Paola De Luca, a respected Italy-based jewelry analyst and forecaster, said: “Thailand’s heritage for craftsmanship will appeal to European markets where there is strong demand for superbly made silver, gold and color gem-set jewelry among the new wave of consumers.”


The following global design trend themes are highlighted for the 2019-20 BGJF: 

• Pearls - Since the Sotheby’s sale of a pearl and diamond pendant, owned by ill-fated French Queen Marie-Antoinette, for a world record price for a pearl of $36 million last November, there has been a strong revival in consumers’ fascination for pearl jewelry.

Some pearl jewelry pieces in Bangkok will show pearl incorporated with diamonds or precious stones featuring a blaze of colour. The newest designs, seen at European trade shows earlier this year, present futuristic themes, combining pearls with diamond-encrusted stars and galaxies, and reinterpretations of the past, such as Art Deco tassels. At the Vicenza Oro and Baselworld fairs, brands showed off intricately crafted futuristic pieces inspired by stars and galaxies, and jewelry made from golden South Sea drop shaped pearls combined with unusual formations of diamonds, inspired by the stars.

• Coral - PANTONE’s color of the year in 2019 is living coral, a nurturing color that appears in our natural surroundings, influencing a profusion of coral jewelry creations. Playful and lighthearted coral jewelry featured prominently in the European trade shows in the first quarter of the year. Precious coral from the great ocean depths is seen as sustainable in jewelry production, paving the way for exciting new creations to enter the global market this year.

Asia is a rich source of deep-sea coral and new creations are expected to be on show at the September edition of BGJF.

• New materials - The latest generation of designers “mix and match” unusual materials, such as ebony and bakelite, synthetic rubber and nautical cord, with traditional precious metals and gemstones. Some pieces combine an eclectic mix of innovative materials with precious stones, giving a fresh look to necklaces and bangles rich in color. One necklace featured rings of African ebony amidst natural gemstones, while a bangle predominantly in jade incorporated a standout bakelite sphere.


At the BGJF, INTHAI brand applies Thai bamboo handicrafts to create accessories jewelry and decoration. PIROON JEWELRY, whose jewelry works are inspired by Thai sculpture, uses paper pulp and artistic creativity to render the creative pieces.

• Metals innovation - At Vicenza, one high jewelry brand presented 18-karat gold in a range of colors, launching “chocolate brown” gold rings to complement colored gold such as “natural beige” and “apricot orange.” The spread of gold colors is due to the use of different combinations of alloys. A U.S. brand, well known for its lockets in 18-karat gold, ventured into steel jewelry, such as a black steel sun, moon and stars 47-inch chain.

Innovation and Design Zone

At the September BGJF, the newest trends will be showcased at the Innovation and Design Zone (IDZ), which will be divided into two zones.


Zone 1 will feature a Special Exhibition: Innovation and Design Showcase, which will present more than 40 innovation and design products in six groups – Fine Jewelry, Form & Technique, Material, Research, Technology & Tools, and student projects from leading Thai universities.

Zone 2 will be an Innovation and Design Bazaar in which approximately 12 brands will showcase their innovative products.

The 64th Bangkok Gems & Jewelry Fair will be held from September 10-14, 2019 at Challenger Halls 1-3, IMPACT Muang Thong Thani. For more information, please visit www.bkkgems.com or dial DITP Call Center 1169.

Bangkok Gems & Jewelry Fair (BGJF) is among the most renowned and longest-celebrated gems and jewelry trade fairs in the industry. Organized on a biannual basis by Thailand’s Department of International Trade Promotion (DITP), Ministry of Commerce, in February and September, the Bangkok Gems & Jewelry Fair is regarded as a significant trading arena where all key players in the global gems and jewelry business can achieve their purposes of sourcing, trading, networking.