New initiatives and robust marketing campaign establish LVCC as destination venue
(DALLAS) - The American Gem Trade Association (AGTA) is pleased to announce several initiatives that will help establish their new home at the Las Vegas Convention Center (LVCC) as a destination venue during Las Vegas Market Week. With their move in 2019 to the new location, AGTA GemFair™ Las Vegas is delighted to introduce several initiatives designed to drive traffic to the show, enhance both exhibitor and attendee experiences, and create a seamless shopping environment.
“We are very excited about the upcoming AGTA GemFair™ Las Vegas,” enthused Kristina Mason from Mason-Kay, Inc. “We feel this beautiful new location will provide our customers with much easier and pleasing access to us and our product. AGTA is making great strides to bring attention and customers to this show by providing a myriad of wonderful perks and opportunities.”
In addition to offering free Uber rides to and from the LVCC throughout the show through unique codes that will be e-mailed to attendees and prospective attendees daily, the show is also offering multiple opportunities to win thousands of dollars in credit to spend with AGTA GemFair™ exhibitors. Additionally, several amenities are being introduced, including chair massages, rest and recharge bars, food carts and a cyber lounge. In order to help facilitate some of the logistics of the buying/selling experience, the show is also offering FedEx services.
“We have been listening closely to requests from our AGTA members, as well as our loyal clients who have been attending our Las Vegas Show faithfully for the past 30 plus years,” explains Douglas K. Hucker, CEO of AGTA. “All of the new strategies we are implementing are in direct response to conversations we’ve been having within our community, and are intended to create an incredible buying and selling environment for both exhibitors and attendees. Additionally, we’re confident that The Collective, which encompasses our co-location with the Las Vegas Antique Jewelry and Watch Show and PREMIER, will establish the LVCC as a one-stop-shop for those attending Market Week.”
Following an expansive photo shoot in Chicago last month, AGTA is rolling out a wide-reaching marketing campaign which will be seen in a number of trade publications, as well as within direct mail to attendees. The Collective - which includes AGTA GemFair™ Las Vegas, Las Vegas Antique Jewelry and Watch Show and PREMIER - is being held at the Las Vegas Convention Center May 30th to June 3rd. For more information about the shows please visit https://agta.org/las-vegas/las-vegas-2/.
The American Gem Trade Association is a not-for-profit Association serving the natural colored gemstone and cultured pearl industry since 1981. The AGTA serves the industry as “The Authority in Color” and has it’s headquarter office in Dallas, Texas.