Texas influence shines in the down-home grandeur of Crocker’s Jewelers in Texarkana and the ArkLaTex - the thriving region where south Arkansas, northwest Louisiana and northeast Texas meet.
“Crocker’s 8,000-square-foot, free-standing building has an elite presence in a prime area that has very high traffic across the Four States Region,” says owner and president, Shane Woodruff. After several moves during the years, Shane’s dream store opened in 2014. Blending elegance with welcoming touches, the store features 15-foot-tall glass mosaics and a relaxing fireplace lounge area complete with a refrigerated keg.
“When guests enter the store, we hope to provide a comfortable, family-friendly environment first and foremost, but also want individuals to feel luxurious. When they choose to shop at Crocker’s, our goal is to treat clients fairly, for their business is sincerely valued through our quality products and services. Our store has such an inviting spirit - from the beginning as the guest enters, to even after a sale. We want our guests to view our staff as approachable and sincere, recommending us to their friends, colleagues and more.”
The acclaimed store - offering fine jewelry lines from classic to contemporary, watches, gifts, custom designs and expert jewelry repair - has changed immensely since its modest beginnings when Shane co-launched the business. Crocker’s has grown from a small store in 1984 to a multiple-brand retailer serving generations of families. “Even our unique vendor selection has evolved into more than just a small fashion jewelry store,” Shane says. “We specialize in providing a large-scale bridal experience for our couples, with beautiful rings from industry experts like Christopher Designs, Simon G., Gabriel & Co. and more.”
Crocker’s is a select member of the Continental Buying Group along with 99 other jewelry retailers in the nation. Shane emphasizes: “This provides a competitive advantage the store can pass along to our consumers. Additionally, we have an in-house jeweler and a team of expert designers that can create one-of-a-kind pieces. With a range of price-pointed items, guests can find the perfect piece at the perfect price! We also offer an exclusive Preferred Lifetime Warranty along with endless financing options. From a service center for jewelry repairs to a floor full of bridal and fashion products, Crocker’s is consistently setting the bar high to meet the demands of our customers.”
Crocker’s features distinct, luxury brands in the Texarkana area, such as Gabriel & Co., LAGOS, and TAG Heuer. Additionally, Crocker’s was selected as an elite ambassador to promote Forevermark bridal and fashion collections that feature beautiful, rare and responsibly sourced diamonds.
“Our primary goal is to echo our customer service through quality products, so we do our best to ensure a large range of price points, available financing options, as well as state-of-the-art technology like our in-house 3D Diamond Hologram machine for our buyers to truly feel like a ‘Crockstar’! Being named one of ‘America’s Coolest Stores’ in 2015 and awarded as the 2016 ‘Luxury Retailer of the Year’ definitely allowed us to showcase our business philosophy at a national level.”
INSTORE magazine’s ‘America’s Coolest Stores’ features the best independent jewelry retailers based on “business practices, history, online presence, interior décor and curb appeal.” Crocker’s was chosen No. 2 in the top “Big Cool” division. JCK’s Luxury Retailer of the Year Award recognizes “those who are committed to excellence in their stores, who exemplify ‘luxury,’ demonstrate passion for jewelry, and embrace change . . . Crocker’s was awarded the title for its embodiment of luxury, exemplary service, and personal touch.”
Customers appreciate the special care they are afforded at Crocker’s. Shane expresses: “We are most proud of our loyal customers; we get to watch them grow year to year while celebrating their special milestones. We dedicate ourselves to providing a specialized experience for each and every customer. It is more than just selling jewelry to us. From building new networks to maintaining lasting friendships since our opening, it is a sincere honor that we do not take lightly.”
Crocker’s Jewelers has been recognized numerous years as the Four States Most Awarded Jeweler, including nine years running as Four States Living Magazine’s “Best Jeweler” and winner of the annual Reader’s Choice Awards 2014-2019 by Texarkana Gazette. As one of their loyal customers would say: “No matter if it is a $100 or $10,000 item, Crocker’s will treat you the same. The customer service they give is rarely seen elsewhere these days.”