06242018Sun
Last updateTue, 19 Jun 2018 9pm

Featured Articles

Your voice is the most important quality in being your store’s spokesman

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Lewis groupStore owner John Carter (grey jacket) and his team at Jack Lewis Jewelers.

For John Carter, president and CEO of Jack Lewis Jewelers in Bloomington, IL, it’s all about the voice in being the spokesman of his store. “Your voice could be a killer,” says John. “Voice is the most essential quality in being your business’s own spokesman.”


Christoff Jewelers: Proof positive that love and jewelry go hand in hand

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Christoff revisedThe staff at Christoff Jewelers: (l-r) Tyler Christoff with Chica, Marina Oliveras, Brian and Janie Christoff, Jody Lane, Judy Hickey.

Janie and Brian Christoff, owners of Christoff Jewelers in Jacksonville, Fla., are partners in every way. Thirty-one years ago, Janie kicked off her jewelry career with Goldmasters, met her fiancé - who took a liking to her business - and five years later tied the knot.

Retailer Roundtable: How do you deal with a potential customer asking you to match a price from the internet?

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“If a young person comes into my store with an internet price list, chances are they distrust whatever source(s) they’ve found on the internet. We operate under that assumption and that this individual is simply looking for some professional advice from a trustworthy source. During such a sales presentation, we take the opportunity to inject a little fear of the internet. Jewelers like me work with reputable diamantaires to source fine diamonds.

Facebook Live Auctions help IL jeweler reduce inventory, give back to the community

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Kohl coverJeff Kohl is like a lot of jewelry store owners. He wears many hats in managing his business. As of last fall, being a live auctioneer on Facebook is yet another role he performs. The co-owner of Kohl’s Diamond Gallery in Galesburg, IL, Jeff’s live auctions have helped liquidate non-performing inventory and increase followers on his store’s Facebook page, while adding a cause-marketing component to benefit non-profits and charities. 

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