10182018Thu
Last updateTue, 16 Oct 2018 9pm

Featured Articles


A jewelry store called Halloween

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Henri David has two loves in his life - designing/creating jewelry, and Halloween. His jewelry store, simply named Halloween, allows him to pursue both devotions with unwavering and faithful passion. Based in Philadelphia’s Pine Street row house area, Henri has prospered for three decades solely by word-of-mouth. His loyal following even includes notable celebs such as singers Stevie Nicks and Sir Elton John and the late Dick Clark. 

Retailer Roundtable: Is radio alive and well?

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Q: Is radio alive and well?

“About 13 percent of our total advertising budget is dedicated to radio. If you’re going to do radio, you have to do it all the time. Own it. Use it frequently. Use the same station(s). And, saturate your market with your message. If you don’t, radio won’t work for you. For 15 years, we’ve advertised with 1100 WTAM. It’s mainly talk radio with some sports coverage mixed in. 

Communicating to customers with charities

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The final installment in a four-part series discussing best retailer practices as the spokesperson for your business. 

After dedicating most of their careers to the gem and jewelry industry, Tyna and Bert Wheat opened The Diamond Galleria in 2013. In five short years, they have a thriving and profitable fine jewelry store. Based on their decades of collective industry experience, affiliations with trade associations and buying groups, and an expansive cause marketing-based business model, they’ve become known throughout Evansville, IN (and the tri-state area) as caring business owners that support a number of area non-profits and local aid organizations.

Metal Marketplace International celebrating 40 years and 20,000 customers

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Metal Marketplace International (MMI), a leading supplier of gold and silver in the United States, started 40 years ago in Philadelphia as a company named Anthony’s Coins. Anthony’s Coins bought scrap gold, platinum and silver and bought and sold rare coins in gold and silver. The company also sold new and used jewelry.

Retailer Roundtable: What have been your most effective ways of reducing aged inventory?

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Q: What have been your most effective ways of reducing aged inventory? 

“We run inventory reports using The Edge to determine our aged inventory. Like most jewelers, when inventory hasn’t sold in the store for one year, it’s considered aged inventory. In the past, we’d label the item as a ‘clearance’ piece in the case it was originally displayed in. We still do that. But in July, we created a new clearance case. To give the case more attention we moved it from the back of the store to the front. Response to the new case has been faint so far, but this is still a very new way of addressing old inventory for our store and a lot of customers haven’t had a chance to see it.

Jeweler puts it ‘all out there,’ takes risks when talking jewelry to his market

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Part 3 of a 4-part series discussing best retailer practices as the spokesperson for your business

When a “major player” competitor moved to town, Jason Druxman and his business partners knew they had to up their game in reaching out to their Appleton, Wisconsin customer base. Acting on the advice of trusted retail advisers, Jason became the face and voice of Avenue Jewelers in 2003 to take on the new jeweler in town. 

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