Last updateTue, 07 Jul 2020 11pm

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With family tradition of community service, Kingoff’s Jewelers remains optimistic

KingO trioMichael Kingoff with his mother Janice and store mascot Peawee.Michael Kingoff acknowledges he’s no techie - his three-generation family business in coastal Wilmington, N.C. has thrived on personal and invaluable relationships forged with customers and community over the past 101 years. But the COVID-19 pandemic and eight-week closure has prompted him to rethink things a bit.

WI jeweler’s mural shows commitment to bridal

A jewelry store owner’s pledge to bridal jewelry takes many forms, from a dazzling array of inventory to images, videos and postings to social media and digital marketing platforms. Some jewelers, however, like to take their focus on this product category to another level, to make absolutely certain customers in their market get it.