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Last updateTue, 19 Mar 2019 7pm

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Jewelers - Go Green and close more sales!

Why did your customer not buy that bracelet? Why did the lady who really liked that necklace walk out without buying it? Because she has a necklace!

Yes, she likes yours more, but she feels it would be irresponsible to buy a necklace since she already has a necklace. “Well, what is wrong with having lots of necklaces?!” Sorry. In the down economy many people realized they can be happy with less stuff. Today people want less clutter.

“But I can get a diamond on the Internet for Cheaper!”

You ever hear this? If a customer tells you about a diamond they “saw” on the Internet don’t sweat it! You did the tough part. They are already in your store. Now in order to make the sale all you need to do is create the feeling of value. Your price does not matter as much as the feeling that the customer is getting a great value with you. So how do you make your customer feel your diamond is a great deal without discounting? Here are some tips to help you create that feeling of value.

GN Diamond forges ahead with steady commitment to independent retailers

GN Diamond boasts an exclusive clientele - namely independent retailers. By dealing only with independents, the diamond wholesaler has created a loyalty-based success story, drawing some 3,500 clients into the fold.

With the company picking up 15 to 20 new clients every couple of days, GN Diamond bills itself as “The Fastest Growing Diamond Company in America.”

Internet shoppers welcome here

RDI DeMaria headshotCompeting with the internet, or competing with anyone for that matter, is all about knowing what you’re up against and delivering a clear message to your prospective customer that you can offer a better option.

Are you losing sales to online retailers?

5 ways to convert online traffic to brick-and-mortar retail sales

Menny headshotDigital interactions influence over 50 percent of in-store sales according to a study from Deloitte Digital. While the majority of shopping still happens offline, many brands have found creative ways to drive offline sales through digital efforts. A study from Dimensional Research shows that 91 percent of consumers have gone into a store based on an online experience. By developing quality relationships and cohesive marketing strategies that tie digital and traditional together, brands can drive sales to their brick-and-mortar stores.

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