02202019Wed
Last updateTue, 19 Feb 2019 9pm

Columnists

Straight from the Hartz: Let’s blame it on Blue Nile and Kay Jewelers?

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HartzSteve HartzBenjamin Franklin once said: “When you’re finished changing, you’re finished.” Think about it. Renowned business management consultant, educator and author, Peter Drucker, taught us: “The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.” Wise words. In the jewelry industry, we are often guilty of blaming the internet, the big box stores - oh, and the recession as the reasons why we are failing - or worse yet, why we have failed.

The opposite of branding

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I once worked with a jeweler who built a grand staircase in the middle of his store. It ate up a lot of his space but actually went nowhere. He felt that this was branding. In a way, it was. Imagine people talking about the jewelry store dominated by the huge stairway.

Let your expertise and personality define your brand

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McFaddenJoel McFaddenJoel McFadden sees bright future for independent jewelers

I grew up in Charleston, South Carolina in the ‘60s and ‘70s. In those days, there were no malls or chain jewelry stores, certainly no online shopping! We had several jewelers on the main drag, King Street, and on the side streets. Each store was unique, and its specialty and image was built around the owner or expert within the store.

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