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Last updateWed, 16 Jan 2019 9am

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Internet shoppers welcome here

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RDI DeMaria headshotCompeting with the internet, or competing with anyone for that matter, is all about knowing what you’re up against and delivering a clear message to your prospective customer that you can offer a better option.

Are you losing sales to online retailers?

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5 ways to convert online traffic to brick-and-mortar retail sales

Menny headshotDigital interactions influence over 50 percent of in-store sales according to a study from Deloitte Digital. While the majority of shopping still happens offline, many brands have found creative ways to drive offline sales through digital efforts. A study from Dimensional Research shows that 91 percent of consumers have gone into a store based on an online experience. By developing quality relationships and cohesive marketing strategies that tie digital and traditional together, brands can drive sales to their brick-and-mortar stores.

Straight from the Hartz: Let’s blame it on Blue Nile and Kay Jewelers?

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HartzSteve HartzBenjamin Franklin once said: “When you’re finished changing, you’re finished.” Think about it. Renowned business management consultant, educator and author, Peter Drucker, taught us: “The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday’s logic.” Wise words. In the jewelry industry, we are often guilty of blaming the internet, the big box stores - oh, and the recession as the reasons why we are failing - or worse yet, why we have failed.

The opposite of branding

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I once worked with a jeweler who built a grand staircase in the middle of his store. It ate up a lot of his space but actually went nowhere. He felt that this was branding. In a way, it was. Imagine people talking about the jewelry store dominated by the huge stairway.

Let your expertise and personality define your brand

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McFaddenJoel McFaddenJoel McFadden sees bright future for independent jewelers

I grew up in Charleston, South Carolina in the ‘60s and ‘70s. In those days, there were no malls or chain jewelry stores, certainly no online shopping! We had several jewelers on the main drag, King Street, and on the side streets. Each store was unique, and its specialty and image was built around the owner or expert within the store.

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