05242018Thu
Last updateTue, 22 May 2018 10pm

Mia Katrin

The Gold Mine’s Bill Warren - Master Marketer

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A typical Wednesday afternoon. For many stores, a mid-week lull. But at Bill Warren’s Hudson, NC store (www.hudsongoldmine.com) the warm atmosphere buzzes as throngs of customers circulate, drawn by featured contests and promotions.  Here customers are friends, used to dropping by to see what’s new this week, enticed by a Facebook update, newspaper ad or personal phone call.


Tapping the Designer Trend

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Looking to add another engine to your sales? The hot trend of designer lines can be a powerful tool to jump start your business. In today’s economy, it pays to be proactive. Relying on standard bridal and custom sales doesn’t tap your store’s full potential. You have to create the desire for your clients.

The Self-Purchasing Woman

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Like bread and butter or peaches and cream - the connection of women and jewelry is powerful and primal. What makes it tick? Romance, beauty, sentiment, symbolism, all factor into this elemental relationship.

Old world meets new in historic Williamsburg

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In 1973 Lisa, a young English teacher out for adventure, took a faculty position at a boarding school in Istanbul, Turkey. Little did she know that during her first few months there one of her students would introduce her to her future husband, jewelry designer Reggie Akdogan, at the time a shop manager in Istanbul’s Grand Bazaar.

RingMaster hits home runs in Winston-Salem

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“We hit a lot of home runs,” confides Michael Scott, owner of upscale RingMaster Jewelers (ringmasterjewelers.com) in Winston-Salem, NC, “not base hits. We carry jewelry from $100, but focus on that special piece that sells for $10,000 or more.”

The charming Little Gallery at the idyllic resort

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“I couldn’t love a job more,” effuses Carol Swain, co-owner with Kay King of The Little Gallery on Smith Mountain Lake in Moneta, Virginia (www.thelittlegallerysml.com). Celebrating their 25th anniversary this year, the award-winning gallery, chosen by Southern Living magazine as “a favorite place to shop,” clearly deserves its accolades.

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