Reprinted from February 1998
There were fewer days to shop between Thanksgiving and Christmas so I was sure business, which had not been impressive through the fall, would pick up after Thanksgiving. So, on the evening before Thanksgiving we decorated for Christmas anticipating the flood of business that would be waiting for us after Thanksgiving with the family. After Thanksgiving, things didn’t seem much better, but I knew things would pick up, they always did, so I wasn’t worried. During the next few weeks I read the papers and watched television where people were encouraged to buy from QVC or catalogs or over the Internet. It seemed like every time I had the TV on the local stations and the national stations were busy telling people not to buy much, to hold in their impulses to shop and if they did buy wait until after Christmas and even then to shop the internet and catalog sales or shop over the television.