Last updateTue, 19 Mar 2019 7pm

Diana Jarrett

The Story Behind the Stone: Give us a kiss

February is all about love. Valentine’s Day is a jewelers dream because one can market all kinds of luxury items to your customers. And since shoppers are looking for special tokens of affection for family and friends, and not just for romantic partners, you can paint the Valentine story with a broad brush.

The Story Behind the Stone: More than just a pretty facet

The trait that makes colored gemstones so appealing is their storytelling opportunity. Most of them are sourced in remote parts of the world, often at great peril to the gem hunter. Political hot-spots and treacherous accessibility near mining regions contribute to the overall risky climate involved with their harvest.

The Story Behind the Stone: Pink Possibilities

Oh the hubris over fancy pink diamonds! Admittedly they are objects of desire and their at-auction price really depends on who’s bidding that day, keeping in mind the last pink hammer price. Less stellar budgets can still bask in that rosy glow via fancy pink sapphires with a similar blushing tint.  Both of those gem types are finding new devotees and in so doing, many collectors are reaching out to see what else the gem bag holds.

The Story Behind the Stone: Decoding exotic pearls

Cultured pearls offer retailers an ongoing revenue stream because the lustrous orbs appeal to every age group, all tastes, and all budgets. That’s a pretty good deal. They aren’t white diamonds; when you’ve had one, you’ve had them all. Cultured pearls today are produced in myriad colors and shapes that no one dreamt about a decade or two back. So when you’ve sold one to your customer, you may actually be building in a taste for these gems rather than providing “one and done.”

The Story Behind the Stone: Chocolate Schmocolate, let’s try Sherry

It’s hard to imagine, but there was a time not that long ago when it was very difficult to sell brown diamonds. “Brownies” in all saturations and tones were relatively available, but were seen as inferior to the coveted colorless or “white” diamond. By all counts, brown diamonds are the most common of fancy colored diamonds.

The Story Behind the Stone: Your little pinkie

Rosy pink gold becomes both grown-up and girlie

Jarrett-AugToday’s jewelry collectors are a savvy bunch. They understand diamonds and precious stones in a way that was uncommon amongst consumers a decade back. They also recognize the appeal that precious metals can lend to a fine jewelry item. The now metal is a delicate pink gold that’s becoming widely available.  Pink, red or rose are used interchangeably in describing this blushing gold. And it’s gaining traction with serious collectors who are discovering it in luxury goods.

Pink gold is not a new gold alloy. It’s first wave of popularity emerged in the 1920s when several venerable designers produced jewelry in this striking gold tone. Men’s tank watches of the day were also created in pink gold.

But today, this eye-catching metal adorns the most grown-up yet uber-feminine jewels for sophisticated shoppers. Since pink gold looks dazzling alongside white gold or even platinum, you can successfully add one or more pink gold pieces to an already established jewelry collection.

Recently we spied an intriguing jewelry line by De Beers called Enchanted Lotus Collection. Several pieces of this modern but decidedly lady-like grouping were rendered in a radiant pink gold. Gene Reeves, store director at De Beers in Naples, FL tells us, “Rose gold is currently very popular and in high demand.”

The most successful use of pink or rose gold is achieved with clever pairings to diamonds or certain colored stones. De Beers pink Enchanted Lotus band is dramatic with its addition of icy white diamonds. “It stands out because of the contrast of the brilliant white diamonds to the soft pink gold,” Reeves points out. “And that is what excites our customers.”

Early adapters of this chic metal are confident style-setters. And that also defines today’s stylish woman. Reeves sees confident jewelry collectors as, “Fashion savvy and uniquely distinctive. She enjoys fine quality and creative design that makes a statement.” Is your customer a pinkie fan?

Award winning trade journalist and gemologist Diana Jarrett is a Registered Master Valuer Appraiser and a member of the Association of Independent Jewellery Valuers (AIJV). She’s a popular speaker at conferences and trade shows. Jarrett writes for trade and consumer publications, online outlets, her blog: Color-n-Ice, and www.jewelrywebsitedesigners.com. Contact her at This email address is being protected from spambots. You need JavaScript enabled to view it., visit her website at www.dianajarrett.com, and follow her on Facebook and Twitter (Loupey).