Last updateTue, 16 Jul 2019 9pm

David Brown

Narrowing your sales gap

Last month we spoke about determining what level of sales and gross profit you needed to achieve in order for your business to deliver on your requirements – namely a certain level of investment funds for when you retire.

Taking everything into account we came up with the ideal gross profit amount you need to achieve each year to reach your goals by the due date.

Are you ready for the most important month of the year?

Every retailer knows the answer when you ask them which month is the most important in their financial calendar. It doesn’t take a genius to know when it’s make or break time.

However it still surprises me that despite knowing this, many jewelers go into the month of December as if it is the same as any other month of the year. Apart from ordering a little more product and tweaking the staff roster, most other things are left to run as they normally would.

Keeping your expenses under control

Don’t let your eyes glaze over… talking about financial information can be a little bit of a yawn for some people. Just because it’s not your cup of tea doesn’t mean you can ignore it. Lack of financial knowledge is one of the biggest factors in business failure, and like it or not the responsibility for understanding how your business is tracking rests with you. Financial advisors can give you guidance, but it’s not an area you want to abdicate financial responsibility for.

Think carefully before purchasing that next inventory item

By the time you read this we will be getting into the second half of the calendar year and on the downhill run towards December. Many of you will be starting to think about what product you need over the festive season. Reps will be starting to up the appointments – now becomes the time when vigilance on the bank account is a necessity!

Making the most of every opportunity : How to manage your workload so the important gets done first

We recently completed a very successful two day workshop for a number of our clients. There was a lot of good information covered including understanding sales reports better, managing staff and cash-flow, and guest presenters discussing strategies to improve the return on marketing investment. Most store owners were buzzing with the information being discussed, but one common theme came through from most of the participants: “This material is great… only problem is when am I going to find time to do all this?”