Last updateTue, 07 Jul 2020 11pm

David Brown

The secrets to keeping your staff motivated

Hiring good staff can be a challenge. Ask any business owner and it will appear well down on their list of favorite things to do. Yet we all know our staff is our greatest asset and the difference in business performance between a strong staff culture and staff who are less than enthused will be thousands of dollars per year.

The Power of Your Marketing List

EdgeAs a business owner we are very aware of the assets we own and the need to protect them. Our inventory is insured, our plant and equipment covered, we back up our computer systems each night and make sure there is someone else who can do a particular staff member’s job should they leave or be ill. Yet one of our most important assets is often overlooked, under-maintained and left vulnerable to the threat of competitors.

The ideal inventory (or how much is enough?)

So how much inventory is enough? What is the ultimate mix of product you should carry in order to maximize the sales your business can make? Getting this right is a balancing act for most stores and can absorb a huge amount of your business investment and time.

The 6 keys to an effective website

There are many jewelers who feel the internet is the single biggest threat to retail growth these days. Although I believe the social media pre-occupation with experiences over material items is also creating an impact, there’s no doubt the internet is strong competition that will continue to grow for the foreseeable future. The trend of many online retailers to open brick and mortar stores shows that a two-pronged attack can be very effective, so its important that physical retail outlets also beef up their online presence in order to have the maximum effect over the widest possible retail footprint.

How to make your day more productive

It happens to us all. We start the day with the best of intentions. Armed with our to-do list, we promise ourselves that this time we will get the things completed that we want done and not allow ourselves to be distracted by the wants and needs of others. Often the day ends completely different. We finish frustrated, our to-do list hasn’t shrunk and may even have increased in size. Back to the drawing board we head feeling increasingly overwhelmed at the inability to keep things under control.

Do you offer an Extended Money Back Guarantee?

I’m sure that headline alone will prompt a reaction from many a reader! We know how fickle consumers can be - surely offering an extended opportunity to return an item, beyond that required by consumer law, is only inviting problems for your business?