Last updateTue, 25 Feb 2020 5pm

David Brown

The 6 keys to an effective website

There are many jewelers who feel the internet is the single biggest threat to retail growth these days. Although I believe the social media pre-occupation with experiences over material items is also creating an impact, there’s no doubt the internet is strong competition that will continue to grow for the foreseeable future. The trend of many online retailers to open brick and mortar stores shows that a two-pronged attack can be very effective, so its important that physical retail outlets also beef up their online presence in order to have the maximum effect over the widest possible retail footprint.

How to make your day more productive

It happens to us all. We start the day with the best of intentions. Armed with our to-do list, we promise ourselves that this time we will get the things completed that we want done and not allow ourselves to be distracted by the wants and needs of others. Often the day ends completely different. We finish frustrated, our to-do list hasn’t shrunk and may even have increased in size. Back to the drawing board we head feeling increasingly overwhelmed at the inability to keep things under control.

Do you offer an Extended Money Back Guarantee?

I’m sure that headline alone will prompt a reaction from many a reader! We know how fickle consumers can be - surely offering an extended opportunity to return an item, beyond that required by consumer law, is only inviting problems for your business?

December is just around the corner

Edge Retail Academy’s holiday season preparation to-do list

The busiest time of year is upon us, and with the excitement of the festive season and the hope of some bigger sales to hit the bank account comes the feeling of overwhelm that this time of year can bring. Resources are always stretched; staffing is at full capacity and the investment in inventory is at an all time high. December is a time to focus on making the most money during the year, but the time to think about it is now.

Are all customers created equal?

No, I haven’t been reading George Orwell’s Animal Farm (“All animals are equal, but some are more equal than others”), and yes, you should treat every customer as if they are worth gold to you. But you haven’t enough hours in the day for everybody and everything you have to do. Recognizing what, and whom, are most important can let you concentrate on the minority of customers who give you the majority of your sales.

The role of repairs

It is an old retail saying that when the economy slows down repairs increase. And it makes sense that consumers would repair if they don’t have the cash flow to replace. Over the last few years sales have been healthy and the tendency to focus on repairs has decreased, however this is ignoring the benefit that an active repair business can contribute to your overall sales performance.