05222019Wed
Last updateWed, 22 May 2019 1am

Chuck Koehler

The Retailer’s Perspective: Well I’ll be damned!

It’s no secret that bench jewelers get frustrated with those people up front that take repairs in and send them to those of us in the back. We open the envelope, only to shake our heads at what we deem as mistakes or oversights. We constantly wonder why those folks up front don’t do a better job. Well, I think I know the answer why it happens now. And, it’s a pretty good bet that I may have been wrong about those people up front. You know, those people I used to think just played on their phones all day and talked with those pesky customers.


The Retailer’s Perspective: We’ve got rules in here!

It’s been a few years since I’ve had to train a new associate at my store. So, whenever that happens they are always surprised at the number of weird rules and regulations that are unique to the jewelry industry that I have to explain and re-explain. And then explain again. So, since I just added a new assistant, I thought I’d write about ‘dem rules’ so I’d have something to fall back on the next time it happens.

The Retailer’s Perspective: There is regular pain in the butt, and there is unprofitable pain in the butt

In a perfect world, all customers would be a pleasure to deal with.  But alas, this is not the perfect world I thought I would inherit when I was a wee little boy. Hell, I’m lucky if the stars and moon line up for me once or twice a year. I don’t know if it’s just me, but it seems that customers are getting more and more difficult to deal with every year. I’m sure there are lots of reasons for this, but it’s probably just because I’m getting less and less tolerant with people as I get older.

The Retailer’s Perspective: WBYCEIYDBO

If you have the bad fortune of having a CarMax in your immediate area, you already know what this means - and you’re probably pretty tired of hearing it. If you don’t know what this means, it’s a very annoying TV commercial that means: ‘We’ll buy your car even if you don’t buy ours’. That makes me wonder, why can’t we have some WBYCEIYDBO codes in our industry?

The Retailer’s Perspective: The State of the Union (except we don’t have a union)

I was asked recently to speak at the Atlanta Jewelry Show. It was just an informal gathering of a couple of dozen industry folks from all areas of our industry. We had a nice conversation about what’s happening in the here and now, and I thought I’d give everyone a rundown of what’s on the minds of your colleagues.

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