Last updateWed, 15 May 2019 3pm

Chuck Koehler

The Retailer’s Perspective: How is one to cope?

I was hosting a training class recently and I told everyone in attendance that they needed to have something to write with because there would be a test afterwards. Now, when I say, “you need something to write with,” what I mean is get a piece of paper and something to write with. Only 2 out of ten did what I told them to do. Are those other 8 people deaf or something? Nope, it’s just a different world nowadays.

Seven of those 8 people did exactly what I told them to do; they just did it without a pencil and a piece of paper. All but 1 of them used modern technology to take notes. And that 1 holdout that didn’t use technology or a pen and paper failed the test in case you’re wondering.

The Retailer’s Perspective: This world is a changing

For some reason, the word Morehead keeps popping up in my life.  I’ve written many articles citing the wisdom of Lisa Morehead of Masman Jewelers in Morgantown, WV.  I’ve got clients in Morehead City, NC.  I know a few people that have graduated from Morehead State University.  And now, the small city of Morehead, KY, a few hours north of me, finds itself thrust into the spotlight of the nation.

The Retailer’s Perspective: You’ve gotta love the Internet

I swear the worst thing I think the Internet has given the world is the ability to research and self-diagnose all that ails us. If my head hurts, I don’t use my phone to check with my doctor. I use my phone to check with WebMD. “OH NO! Not that. Please be anything but that!”

No matter what the problem or the situation, you can find an answer online. It’s usually the wrong answer mind you, but it’s an answer none the less. I admit I’m as bad as the next person about doing it. But to tell you the truth, I hate it when people do it to me. Here’s what I mean.

The Retailer’s Perspective: Oh, I caught you at lunch

Yes, you did, so let’s wrap this up real quick…SAID NO CUSTOMER EVER! I swear, I don’t know what gets into people when they see someone eating their lunch that brings out the Chatty Cathy in them. They’ll tell you things that they wouldn’t tell their priest in a confessional booth. If you were just standing behind your showcase waiting for your next customer to walk through the door, they wouldn’t give you the time of day. But, put some lunch in front of you, and its game on.

The Retailer’s Perspective: It never ends

Dealing with the public is always a challenge. People often feel the need, standing in my jewelry store, to open up to me about their vast knowledge of all things jewelry. And on average, only about 1 in a 100 people get it right. Oh, who am I kidding? It’s probably more like 1 in 10,000. Here’s a few things I’ve heard recently that just leave me shaking my head.

“Did you know that Moissanite is more valuable than diamonds?”

The Retailer’s Perspective: Some things never change

It always starts a few days before; trying to wrap up loose ends so I can get out of town for a few days.  Coming in early, staying late, working through lunch, and doing everything I can to get caught up. Then, whether it’s an early flight, or an early start on a long drive, it’s time to hit the road. A few minutes later the ‘what did I forget’ sensation rears its ugly head.  Then the ‘dang it, I just remembered what I forgot’ moment arrives. Yep, we’re heading to a jewelry show.

The Retailer’s Perspective: No discount for you!

There’s a new reality for all of us retailers out here about the way people buy their stuff. I don’t really like it, but that doesn’t seem to matter to most people. I don’t like to use the phrase, “in the old days,” simply because the old days were literally just a few years ago… not like a 100 years ago.

Heck, the old days are so recent that there is still a significant percentage of the population that still does their shopping the old way. There are many instances where most of us still shop the same exact same way as we’ve always shopped, i.e. grocery shopping and buying gas. Does anyone remember when buying gas went from full service to self-service? Talk about a revolt across the land!