Last month I shared with you the four basic customer types - Simple Minded, Demanding, Analytical and Guarded. Every customer that you meet will fall into one of these four categories. Understanding who these customer types are will allow you to meet their needs and give them the ultimate experience they desire. Once you are able to do this, a bond of trust is built that allows these customers to become the foundation of your most loyal customer base. This will eventually lead you to a lasting success.