whether the item is shoes, jewelry, electronics or space shuttles.The first thing that salespeople need to understand is the definition of the word "value." I believe that value is simply "perception." I know the value that I have for a hundred dollar bill is totally different than the value my children have for the same bill. They think, "let's party," and I think "let's hide it from them." I am sure that Bill Gates has a very different perception of a hundred dollars than I do and so on.