Last updateTue, 19 Nov 2019 11pm

Bill Warren

Hey vendors, here’s what we’re looking for - Part II

Some time ago I wrote a column about vendors policies and how they might better work with jewelry store owners (http://www.southernjewelrynews.com/columnists/bill-warren/3417-hey-vendor-don-t-forget-we-re-the-customers-here). I got lots of great feedback from that article so here is a continuation of it.

Keeping the Thing, “The Thing!”

WarrenLet me ask you a question - how many of you are bombarded daily with things that seem to pull you away from the important task of running your store? You know, you have three civic groups wanting you to donate an item for an auction or you’re hit up by someone wanting you to do a hole sponsorship for the latest golf tournament.

How efficient is your jewelry store?

Sometime ago I was delivering a seminar to a state jeweler’s association when I struck up a conversation with one of the attending jewelers afterward. He told me how much he enjoyed my seminar on marketing for jewelers but wanted to ask a few questions.

Why I joined a buying group. Should you?

For years I often wondered whether it was really worth my time to join one of the buying groups that all of us so often read about in the trade journals. My wife and I had a successful store, now in its 23rd year, and we’d made it just fine without being part of one. However, I did notice several of my fellow jewelers and friends becoming part of one of the “O’s” as I call it so I decided to investigate as to why.

Hey vendor - don’t forget, we’re the customers here

WarrenFor some time now there has been quite a bit of talk among retailers about how a great many of our vendors seem to have forgotten who their customer is! Even more importantly, it seems like we retailers are being dictated to in such a manner that 15 years ago would have never been thought possible. What am I referring to? Simple - vendors seem to think they can dictate how we buy from them, how much we buy, when we will buy, how we market the product, when we’ll market the product and the cycle just goes on and on and on!

How to squeeze everything you can out of everything you’ve got

Many years ago as a kid I went on a road trip with my father who was a long haul truck driver. While traveling up Interstate 40 at a pretty good clip of speed, I noticed an older, compact foreign car pull out in the lane to pass us. This seemed quite remarkable to my young mind at the time because my father in his big rig was already doing well over 80 miles per hour!