Last updateTue, 19 Nov 2019 11pm

Bill Warren

Mastering the Art of Upsell for added profits

Here is a simple principle which, when put to use in your store, will add massive profits and value to your bottom line. Some call it the Upsell while some refer to it as the Add-on, but who cares as long as it works?

What did you do today to bring in the bacon tomorrow?

The question in the headline is one I ask myself at the end of every business day. It’s one I hope by the end of this column that you’ll start asking yourself. You see, it’s really more about your mind-set than anything else. You’ll discover that developing the “Maverick Marketing” mind-set of how to bring in tomorrow’s bacon is also what will help you be extremely successful in the jewelry business.

The Ready, Fire, Aim Principle

Have you ever wondered why some jewelry stores seem to stay ahead of the crowd while others plod along with the same old results year after year?  Its a question that has plagued many a store owner.  Perhaps a piece of the puzzle is that those jewelers who blaze new trails are the ones who aren’t afraid to experiment with something new.

Reflections of a former independent jeweler

As each of us start the year anew, you have probably found yourself reflecting on a great many things. Amazingly, I have reflected on how I have changed over the last couple of years as well as how other jewelers and our industry as a whole has changed.

How to “Zig” when your competitors “Zag”

Let me ask you a question... have you ever noticed how it seems that every jewelry store in your area seems to say the same thing in describing their store? You’ll see statements in their advertising such as “The Best Customer Service” or “Best Prices On Diamond Rings Guaranteed” or “Nobody Outsells Us” or “Best Jewelry Selection”. Of course, everyone thinks they have all of these things and they’ve become overused in the context of marketing and advertising.

My Secret Weapon That Spells Success

If I had to start my jewelry business over tomorrow and could only keep one asset from my prior business, what do you think it would be?  What is the one most important and critical element to the success of every business?  Why, nothing other than your in-house, customer mailing list of course! You do have one, don’t you?