Announces winner of #LovebrightValentine Sweepstakes
(NEW YORK) - ASHI is excited to launch the I DO Bridal Sweepstakes, to kickoff the wedding season for its retail partners. Retailers will be able to attract bridal shoppers to their stores, through various social media platforms, and let every bride-to-be know about this, ASHI’s latest Sweepstakes.
This Sweepstakes will give ASHI’s retailer partners a unique marketing opportunity to increase and broaden their customer base, as their social media posts are liked and shared, by their customers, friends, and beyond. This style of viral marketing can exponentially boost the independent retailers’ brand exposure, and enable them to increase their sales. ASHI strives to make their retailer partners to be the brand in their market.
ASHI is inviting all of their retailer partners to be a part of this exciting and free marketing initiative. The Sweepstakes began March 1 and runs through May 15, 2017. One winner will be randomly chosen, from the retailer’s page with the greatest number of Sweepstakes entries, on or around May 25, 2017.
The lucky customer, chosen from the winning Retail Partner’s pool of entries in the I DO Bridal Sweepstakes, will win the grand prize of a beautiful one carat, diamond bridal semi-mount, engagement ring crafted in 14K white gold, with a retail value of $3,995.
ASHI, in collaboration with Avalon Solution, has built the first vertically integrated Social Media Sweepstakes Technology Platform - JewelSweep™ - for the jewelry industry, that will enable retailers to take unique advantage of this innovative branding & selling channel.
• Customized Sweepstakes URL: Participating retailers will receive a personalized link to the I DO Bridal Sweepstakes entry landing page, which is customized with their brand’s logo, store image and company information.
• Sweepstakes Banner for Social Media: Retailers will have access to banners and images designed specifically for the I DO Bridal Sweepstakes. These banners will be available in different sizes according to the image size requirements of different Social Media accounts, including Facebook, Instagram, Twitter, Pinterest and more.
• Customized E-mail Blast Templates: ASHI will provide e-mail templates that can be used to specifically market the Sweepstakes to their existing customers. The templates will be customized with the retailer’s brand logo, and are linked to their customized Sweepstakes landing page. This will allow the retailer to get its existing customers involved on their social media pages, and will help to make this Sweepstakes go viral.
• Sweepstakes Data Access: The customer data collected from each individual retailer’s Sweepstakes landing page can be accessed by a unique login and password by each participating retailer for future marketing purposes. The customer data collected from a particular retailer’s customized landing page can only be accessed by that retailer. ASHI will only use customer data collected to select a winner. The information will not be used for any other purpose.
• Redirection to Retailers Micro-Websites: The retailer’s brand logo, placed on their customized e-mail template and Sweepstakes landing page, as well as the banners placed on the retailer’s B2C websites will automatically get redirected to the retailer’s I DO Bridal micro-website.
• Digital Marketing Library: All those participating will have access to ASHI’s digital marketing library, consisting of digital images of merchandise available in ASHI’s jewelry collections. Retailers will be able to digitally post these images to their websites as well as on their social media pages.
“Today’s successful jewelers expect and deserve more from their vendors than the normal,” says Rajeev Pandya, partner at ASHI. “ASHI is dedicated to going an extra mile for its retail partners, and wants to support them through their digital marketing JewelSweep™ platform. Retailers get an edge by providing such exciting social media opportunities to their existing and potential customers, which ultimately helps them in increasing their sales!”
If you are interested in participating in this unique marketing opportunity, please fill out the I DO Bridal Sweepstakes Retailer Online Participation Form and agree to the ASHI I DO Bridal Sweepstakes Agreement. All qualifying retailers will be approved by ASHI.
Van Cott Jewelers’ customer wins #LovebrightValentine Sweepstakes
ASHI has also announced the winner of its #LovebrightValentine Sweepstakes. Among all the retailers that participated in the Sweepstakes, Van Cott Jewelers from Vestal, New York had the highest number of Sweepstakes entries. ASHI randomly selected the winner from their customer participation list and the lucky winner who won the beautiful Lovebright Heart Diamond pendant is Christine Flanders from New York! Stay tuned to the ASHI Diamonds Facebook and Instagram pages to learn more about the winners!
The sweepstakes, which was open to eligible entrants from January 9 to February 10, 2017, encouraged many ASHI retailers to register for this exciting and free marketing initiative. The JewelSweep™ platform provided the participating retailers with marketing collateral, which helped them reach their target audience through their social media pages.
The fantastic response from the Lovebright and #LovebrightValentine Sweepstakes prompted ASHI to announce the launch the I DO Bridal Sweepstakes.