Last updateTue, 13 Feb 2018 11pm

Industry Events

Dunkin’s Diamonds wins ASHI’s I DO Bridal Sweepstakes

Announces launch of Lovebright Sweepstakes 

Ashi winners(NEW YORK) - ASHI announced the winner of their most recent I DO Bridal Sweepstakes. Among all participating retailers, Dunkin’s Diamonds in Ohio had the highest number of participant entries and the winner was randomly selected from their customer participation list. Dunkin’s Diamonds customer Christy Page, from New Philadelphia, Ohio was the lucky winner of the grand prize, a beautiful bridal semi-mount engagement ring! 

The sweepstakes was conducted from March 1 to June 30, 2017, for registered ASHI retailers. This free marketing initiative was created so ASHI’s retail partners could reach their target audiences in new exciting ways, through their social media pages.

Julie Pyne, Vice-President of Merchandising at Dunkin’s Diamonds in Ohio stated, “ASHI’s sweepstakes program was an amazing touch to Dunkin’s Diamonds summer marketing program. The program attracted a lot of traffic to our website and social media pages and helped increase bridal sales. It was definitely a wonderful program to be involved in. The best part about the sweepstakes? It was completely free. We generated great exposure and profits with zero investment!”

Sweepstakes Highlights:

  • Customized Sweepstakes URL: Participating retailers received a personalized link to the I DO Bridal Sweepstakes Entry Landing Page, which was customized with their brand’s logo, store image, and company information.
  • Sweepstakes Banner for Social Media: Retailers had access to banners and images designed specifically for the Sweepstakes. These banners were available in different sizes to fit all social media accounts including Facebook, Instagram, Twitter and Pinterest.
  • Ashi prizeCustomized E-mail Blast Templates: Retail partners were provided with customized e-mail templates that could be used to market the Sweepstakes to their existing customers. This allowed the retailers to get their existing customers involved with the Sweepstakes on their social media pages and generate a buzz for the same.
  • Sweepstakes Data Access: The customer data, collected from each individual retailer’s Sweepstakes landing page, can be accessed by a unique login and password by each participating retailer for their future marketing programs. The customer data collected from a particular retailer’s customized landing page can only be accessed by that retailer, and no one else.
  • Redirection to Retailers Micro-Websites: After the customer entered the Sweepstakes, they were automatically redirected to the Retailers I DO Bridal micro-website, to view their jewelry collection.
  • Digital Marketing Library: All participating retail partners had access to ASHI’s digital marketing library where they could download images of merchandise available in ASHI’s jewelry collections. Retailers were able to digitally post these images to their websites as well as on their social media pages.

“ASHI is dedicated to going the extra mile for its retail partners, and wants to support them through their Digital Marketing JewelSweep™ platform,” said Raj Pandya, partner at ASHI. “Retailers get an edge by providing such exciting social media opportunities to their existing and potential customers, which ultimately helps them in increasing their sales.”

After the fantastic response from the #LovebrightValentine and I DO Bridal Sweepstakes, ASHI is excited to announce the launch of their next initiative - The Lovebright Sweepstakes.


To learn more about ASHI’s Sweepstakes Programs, please contact Ms. Mansi Jain, at 212-319-8291, or Mr. Prashant Ghadge, at 917-338-6825, or send an e-mail to This email address is being protected from spambots. You need JavaScript enabled to view it..

New Horizons Jewelry Show Canceled

NH logo eNew Horizons Events, LLC has announced the cancellation of the New Horizons Jewelry Show scheduled for August 20 & 21, 2017 at the Greater Columbus Convention Center, Columbus, Ohio.  “We were unable to garner enough interest and variety of outstanding manufacturers to provide retailers with a unique opportunity to fulfill their purchasing needs,” said Jim Reed Show Director.  “At this time, we feel it is in the best interest of all parties not to continue with this event.”

Atlanta Jewelry Show welcomes over 20 new exhibitors

Show to be held August 12 - 14, pre-show conference August 11

AJS(ATLANTA) - More than 20 brand new exhibitors will be ready to greet attendees of the Fall 2017 Atlanta Jewelry Show (AJS) when the show floor opens up for business on August 12th.  From services and technology to colored gemstone jewelry, diamonds and bridal, the new exhibitors bring fresh ideas and sales opportunities to the popular Fall AJS tradeshow.

IGI’s D-Show sets new standards during National Buyer-Seller event

7th D-show in India continues to encourage gems and jewelry collaboration

(GOA, India) - The International Gemological Institute (IGI), the world’s largest independent gem certification and appraisal institute, hosted its 7th National Buyer-Seller Knowledge Meet, which brought together India’s finest jewelry craftsmen and valued jewelers under one roof at the Goa Marriott Resort & Spa, Panaji. Over the years, the event has enabled more than 2,000 meetings between participating manufacturers and buyers.

JA to host several events at JA New York Show

Designer Preview & Member Meetup, Education Program, Idea Exchange and certification exams

JA e(NEW YORK) - Jewelers of America (JA) is hosting its Designer Preview & Member Meetup on Sunday, July 23 at Clyde Frazier’s Wine & Dine. JA Retail Members will have the opportunity to mingle with fellow jewelers and enjoy complimentary food and drinks while previewing jewelry from a selection of JA Supplier Members.

Atlanta Jewelry Show’s “The Loupe” buying group program to celebrate 2nd anniversary at August show


(ATLANTA) - The August, 2017 Atlanta Jewelry Show (AJS) will be celebrating a special anniversary when the show floor opens up for business on August 12th.  The AJS Buyer Group program, “The Loupe” is turning 2 years old, and continues to expand with new partners, programs and service offerings.

Encourage and energize your staff

Hey store owners and store managers, have you asked yourself lately how your sales associates are doing? Are they happy? Do they love coming to work every day? Do they get along and respect each other? Do they respect you? Do they stay, or are you constantly having to rehire and retrain? Do they have the energy and passion that you do for your business so it can grow and be successful? Don’t just ask yourself these questions, ask them