(SHANGHAI, China) - The International Gemological Institute’s (IGI) Shanghai team delivered a lecture at the AliExpress “Double Eleven Jewelry Industry Gold Sellers Training Session” in Hangzhou, China. AliExpress is an ecommerce platform owned by Alibaba (currently the world’s largest retailer).
As AliExpress aims to help Chinese online sellers connect with buyers primarily in the United States, Russia, Brazil and Spain, the “Double Eleven Jewelry Industry Gold Sellers Training Session” was a targeted training for overseas sellers ahead of the largest Chinese ecommerce holiday on November 11th. IGI was invited by AliExpress to discuss fashion jewelry and fashion trends to owners of established companies in both domestic and international jewelry markets.
“Since the launch of AliExpress in April 2010, the volume of transactions has increased significantly. As a result, we are actively promoting the development strategy of brand and style,” said Chris Zhang, AliExpress event organizer. “As IGI is a reputable, global institute in the jewelry industry, we knew the organization could help educate Chinese sellers about professional jewelry and how these products are viewed internationally.”
IGI instructor Anna Gao led the discussion and highlighted two main points: the popularity of pearls in China, and the relationship between fashion and history. As freshwater pearls are the most important and popular gem in China, Gao introduced the applications and quality evolution of the jewel, and reinforced that attendees must pay attention to this and the maintenance of pearls. Additionally, according to Gao, great jewelry design has to do with emotional and cultural needs - if sellers can understand more about the history and cultural traditions, they can get ahead of the next fashion trend.
“As the leading gemological education institute in the Chinese market, IGI is honored to have been involved in this training session and is committed to educating area jewelry sellers for years to come,” said Yao Yuan, managing director of IGI’s Shanghai office.
For more information please visit www.igiworldwide.com.