Have it your way – that’s what Just Perfect MSP is promoting with an online interface program that allows retailers to work with customers at the counter to personalize stackables and other bands. The program, viewable via desktop computers, tablets and smart phones, is effective and ultimately user-friendly, clients say.
Just Perfect, a New York City manufacturer of precision-set jewelry for the past 20 years, has been going direct to the retailer for about 3½ years. “Before, we were contracting to other diamond dealers who would sell to the retailer,” says Eli Borochoff, vice president of marketing and sales. He notes that the company has made a huge commitment in uploading its entire collection to the online interface.