Last updateTue, 13 Feb 2018 11pm

Featured Articles

Just Perfect MSP stacks up rave reviews with its online build-your-own-ring program


Have it your way – that’s what Just Perfect MSP is promoting with an online interface program that allows retailers to work with customers at the counter to personalize stackables and other bands. The program, viewable via desktop computers, tablets and smart phones, is effective and ultimately user-friendly, clients say.

Just Perfect, a New York City manufacturer of precision-set jewelry for the past 20 years, has been going direct to the retailer for about 3½ years. “Before, we were contracting to other diamond dealers who would sell to the retailer,” says Eli Borochoff, vice president of marketing and sales. He notes that the company has made a huge commitment in uploading its entire collection to the online interface.

Wachler Estate Collection: Different generations combine old trust and respect with new social networking savvy

It’s a new day for Michigan’s Wachler family, whose jeweler patriarch David started the company way back in 1917. With great appreciation for traditional business practices and values, the family today has embraced a new store, a new concept and full utilization of modern social networking.

“My grandfather’s dad came from Germany and started a manufacturing jewelry business,” says the fourth generation’s David Wachler. Almost a century later, a lot of Wachler family members were working together in one store, and it wasn’t as comfortable as it had been in the beginning so David’s father Gary, who had long been collecting antique jewelry, revolutionized the basic custom design business by creating the Wachler Estate Collection in Birmingham, a Detroit suburb.

Jewelry Innovations strikes gold with alternative metal Vitalium

Alternative metals have made their mark during the past several years in the wedding band industry – and it seems Vitalium could be the hottest of the hot.

As the developer and major supplier of Vitalium, “The Perfect Contemporary Metal,” Jewelry Innovations of Sandy, Utah, couldn’t be happier. The manufacturer/wholesaler, which prides itself on excellent customer service with prompt turnarounds, stunning custom designs and cutting-edge manufacturing techniques, offers other alternatives as well, including titanium, ceramic, Damascus steel and black zirconium. Jewelry Innovations is the company to remember for contemporary metals.

For Simply Diamonds & M.A. Reich acquisition, it’s ‘all about the team’

“Acquisition” is not a word that typically evokes warm feelings, even in the jewelry industry. But when relationships go way back, as they have for Simply Diamonds and M.A. Reich, it’s about more than business.

Diamond jewelry manufacturer Simply Diamonds, a division of Jay Gems in New York, recently purchased M.A. Reich  & Co.’s wholesale and manufacturing division. M.A. Reich, founded in 1919, is one of the oldest manufacturers of colored stones and men’s fine jewelry. The company’s President Vinnie Davis and Vice President Bill Reich remain with the company, working out of a four-person satellite office in Buffalo, N.Y., which will focus on marketing aspects.

With a bolder presence, Mars Jewelry focuses on down-to-earth good quality & partnering with the retailer

As part of its brand repositioning, fine jewelry manufacturer Mars Jewelry has upgraded its website with appealingly bold graphics and a consumer-oriented theme while still maintaining a highly interactive B to B portal.

The company also has released an extraordinary 248-page catalog showcasing its dense and diversified product range. In addition, to support the demands in today’s technologically advanced environment, the company now has a creative director as well as a digital marketing and social media specialist in house.

Gesswein, the name jewelers know for traditional to high-tech tools, celebrates its 100th year

For a full century, Gesswein has been supplying precision tools and equipment to the jewelry industry and beyond. While the company has continuously freshened its stock along the way, some things never change, including after-sale service and attention to detail. A century of customer satisfaction goes a long way, and today Gesswein offers tools to the global manufacturing community.

Amipi takes business by the horns in offering retailers quality diamonds and straightforward value

Amipi gives no bull; Amipi accepts no bull. And that’s no bull.

Sign on to the diamond supplier’s website, and a big, bold bull looks you in the eye. It’s part of the culture at Amipi, which declares as its philosophy: “We don’t play games, we don’t lie... We always say it like it is.” The company says it offers: