Stand behind the counter and wait for customers to come, shop, buy and leave? That’s not Collins Diamonds’ style. This Liberal, Kan., store believes in interaction – from social media to involving customers in photo shoots to meeting up with clients in a coffee shop for a sip-and-learn.
Morgan Bartel, assistant manager of Collins Diamonds, heads up the store’s social media marketing and networking. “We use 30 different social media sites,” Morgan says. “We upload photos of our jewelry, then link back to our website, where customers can purchase it. You need to always be where your customers are – and sometimes before!