02202018Tue
Last updateTue, 13 Feb 2018 11pm

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Success Stories! Three jewelers and their social media success

My retailers want a lot of things. They want simple solutions, they want more traffic, they want more sales, and they want to save time. One of the biggest things they want? Proof.

“What proof do you have that social media works?”

“How do I know that retailers in my industry have seen success?”

Success Stories! Three jewelers and their social media success

My retailers want a lot of things. They want simple solutions, they want more traffic, they want more sales, and they want to save time. One of the biggest things they want? Proof.

“What proof do you have that social media works?”

“How do I know that retailers in my industry have seen success?”

How to use Pinterest to find merchandising ideas and top trends

RDI CrystalPinterest is not only a great marketing tool and a place from which we build our emotional wish list, gathering images of items for our home, garden, kids, weddings and ourselves; but it’s also one of the best places to find merchandising and design inspiration and top trends (or Pinspiration!).

This article will review:

• How to search on Pinterest

• Dissecting a Pinterest search

• Top keywords and categories to search for

• How to find top trends and consumer demands

The 4 trends that will shape Social Media in 2016

Social media is ever-changing. What works one month might not work the next. That is why it’s important not to just keep up with the latest trends, but to have the foresight to know what is coming next.

It’s a new year, which means new trends in social media. Here are the top trends I expect to see in 2016.

1. Create Meaningful Content

There are now more than 40 million business pages on Facebook, meaning there’s a lot of noise and competition, making it hard to be seen by your fans and new customers.

5 Tips to Optimizing Your Email Marketing Efforts

Crystal headshotEmail marketing is a great way to bring customers into the store or get t hem to buy online. We’re finding higher conversion rates of people who were referred to a retailer by an email versus social media, showing the importance of using this digital marketing tool.

Collecting email addresses is also important because it builds a dependable platform, one that you own versus a non-dependable platform like Facebook, Pinterest, Twitter, etc. At any time these non-dependable platforms can shut down, change so you have to pay for exposure or they could get hacked. If one day Facebook shut down completely, do you have your own database to market to, or would you have to completely start over?

3 Facebook ads to generate local foot traffic

If you own a brick-and-mortar store, one constant goal is to increase foot traffic and raise local awareness.

There are a lot of ways to get in front of people who live in your town or city, but often they’re either very hard to track the effectiveness (ROI - return on investment), and/or they can be very costly.

When it comes to Facebook Ads, there are three specific ads you can run to reach locals, and the great thing about using this platform to market is that you can track how many people saw the ad, clicked on it and even came in and made a purchase.

Here are three Facebook Ads to run to generate local foot traffic.

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