01182018Thu
Last updateThu, 18 Jan 2018 10am

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Not a girl’s only best friend

Darling headshotOne of my favorite shows on TV is ESPN’s series 30 for 30. They are mini documentaries about important historical moments in sports, with the tagline “What if I told you…” The directors proceed to present a story the audience believes they know, only to reveal there is more than meets the eye. I’ve always felt the jewelry industry should come up with an tagline about engagement rings: “What if I told you, diamonds weren’t always a girl’s only best friend…”

Morganite: The modern face of jewelry

Darling cushion MayTrends come and go as quickly as the seasons. Much like American culture, tastes in music, fashion and color are constantly evolving. And when they evolve, it pays to be on the current trend.

In the case of the jewelry industry, we are right in the middle of a morganite sensation. A stone mostly disregarded in the past cannot be ignored any longer thanks to internet trends and online retailers. Affordable and ranging in size, it is the perfect stone for new age consumers looking to be fashion forward and unique while remaining budget conscious.

Aleah Arundale’s 5 baby steps to being a responsible jeweler

AleahWhen on a diet, you might not keep to the diet 100%, but every salad you have is a step in the right direction. It’s the same with ethically sourced gold and gems! Your whole store might not be “green”, but why not one showcase? I think the problem is that the mining and sourcing problems seem so big that jewelers are too paralyzed to do anything. You don’t need to save the planet, but each responsible gem you buy is one step closer to a healthier world.

Sales tips from Aleah Arundale

A jeweler by any other name

AleahWhat’s in a name? A lot! Nicknames are usually reserved for our friends. Show your customer how friendly you are by using a nickname! It will help your customers relax. This is important as many guys are already intimated when in a jewelry store.

My favorite sales tips

Who does not love a “Best Of” special? Well here you go! Here are Aleah Arundale’s favorite sales tips from her life in jewelry.

Aleah

#1 Make your customers feel important. People buy jewelry to feel important, attractive, rich. You can sell the feeling of importance by asking people their opinion. Try asking your customer something like, “Oh, I just finished these two ads. Which do YOU like better?” Even something as simple as, “Will you hold this,” can make people feel more important and more comfortable in your store.

Internet shoppers welcome here

RDI DeMaria headshotCompeting with the internet, or competing with anyone for that matter, is all about knowing what you’re up against and delivering a clear message to your prospective customer that you can offer a better option.

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