08182017Fri
Last updateTue, 15 Aug 2017 9pm

Mia Katrin

Selling the Sizzle

“You don’t sell the steak, you sell the sizzle.” Fashion is the sizzle. Fashion creates excitement and drama. It lures and entices. It creates the desire.


SJTA Atlanta Jewelry Show sizzles on the runway

It was all glitz and glamour at the SJTA Atlanta Jewelry Show. The live fashion show Jewelry on the Catwalk opened the show with eight spectacular models previewing many of the top designers from the show. Eager attendees were tantalized with an overview of the many treasures awaiting them just before entering the exhibition area. The fabulous models brought the latest, best selling collections to life. With necklaces, earrings, bracelets and rings styled in ensembles, buyers envisioned how the collections could be presented from a fashion perspective.

Do you know your customers?

They’re the life-blood of your business. Fulfilling their wishes, inspiring repeat sales, expanding your client base - the more you do this, the more successful you’ll be. But how well do you know your customers?

The Statement Necklace

Liz Taylor’s fabulous La Peregrina pearl necklace sold in December for a record $11 million at Christie’s, reaching the highest price ever for pearl jewelry at auction and far surpassing its $2-3 million estimated price. The Cartier pearl, diamond and ruby necklace given to the actress by her husband Richard Burton features a huge tear-drop natural pearl discovered in the 16th century in the Gulf of Panama. The pearl La Peregrina, meaning “the wanderer,” has a long resplendent history. Owned by kings and queens including King Philip II of Spain, it is immortalized in 17th century Velazquez royal portraits. It’s a statement necklace par excellence.

Pate-Davis Jewelers Old world elegance meets contemporary country color

“I was on top of the world.” Bill Davis recalls his first sale, an onyx and gold bracelet. His grandparents carefully watched their aspiring 12-year-old protégé clinch the deal at Pate Jewelers in McKenzie, TN. “The customer entered, a large fellow, dressed unassumingly in overalls and a flannel shirt. He needed the gift for his daughter.” It was the start of an illustrious career.

Yes You Can!

Positive thinking. It’s a powerful force. How can you tap into it to increase your success?

Nothing breeds success like success. It’s a virtuous circle. You know the feeling. You’re having a great day. You’re on top of the world. Nothing can burst your bubble. Everything’s humming in your store. Everything’s easy. You’re enjoying life. You’re having fun! A customer walks into that bubble. What do you think the effect is going to be? Everything she sees is bathed in that pleasing atmosphere.

The Gold Mine’s Bill Warren - Master Marketer

A typical Wednesday afternoon. For many stores, a mid-week lull. But at Bill Warren’s Hudson, NC store (www.hudsongoldmine.com) the warm atmosphere buzzes as throngs of customers circulate, drawn by featured contests and promotions.  Here customers are friends, used to dropping by to see what’s new this week, enticed by a Facebook update, newspaper ad or personal phone call.

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