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Last updateWed, 18 Oct 2017 12am

Mia Katrin

Designs that Sell! What’s hot. What’s not.

Have you ever wondered why some jewelry generates tremendous buzz while other pieces just sit in the case? What makes best sellers pop? A key element is design. Of course color, materials, quality and workmanship are important. But often what first grabs your customers’ attention is design. What are the features of winning design? How can you pick the winners and avoid the losers?


Sizzling Summer Style

Summer fashion is blazing with hot new trends to excite and entice. Fashion sells! What’s trending on runways and spotted on celebrities quickens the pulse of your clientele. Jennifer Lawrence wore a long diamond strand backwards at the Oscars, spurring the “backlace” necklace trend. Virtually any style Catherine Duchess of Cambridge wears is immediately sold out. Stay ahead of the fashion curve. Be the “go to” store in your area for what’s hot. Attract fashion-forward customers and stimulate sales. Strong trends now through fall:

Mia-Graham-Aug• Gold is back!

After years on the back burner gold is front and center. Karat gold pieces after long scarcity are perceived as precious and desirable. Yellow gold is also emerging with renewed interest. Rose gold is hot. Look for necklaces, earrings, bracelets and rings in 14 or 18 karat gold with or without gems. Gold may be paired with blackened metals for a contemporary, edgy look. There’s nothing like gold.

• The Statement Collar

Statement necklaces, strong for the last 2-3 years, have now morphed into the statement collar. Impressive pieces of collar length add drama yet are versatile. Look for bold pieces in metals and gems that impress yet are suitable for everyday wear.

• Wear it where?

The sky’s the limit. Gone are the days when the “right hand ring” was edgy. Rings are now being designed that encompass several fingers at once, can be worn on the second joint or combine a bracelet with a ring. Non-matching earrings are an emerging trend to watch. Traditional necklaces may be worn backwards; pins worn as hair ornaments. Customers now have seemingly unlimited opportunities to express themselves.

• Sell the story

Stories sell. Customers are looking for “jewelry with a soul” - artisan or hand made pieces inspired with an artist’s vision. For this target customer, generic jewelry doesn’t compare. They want to know the story behind the piece, its meaning. A story transforms a commercial product into a precious symbol. It adds value. Stories bring jewelry to life.

Mia-Courtney-Aug• The medium’s the message

Make it personal. Jewelry with written messages, expressing positive affirmations - “love,” “hope” - or personal statements, such as names, only continues to grow in popularity. Charms, amulets, talismans - all amplify and express emotional or spiritual value. It’s cutting edge fashion. But more.

• Eco friendly

So you want to save the planet? Start with your jewelry. Increasingly savvy customers want to be sure their gold and gems are ethically sourced. Recycled gold commands a premium. Green is in!

“You don’t sell the steak, you sell the sizzle” the advertising adage goes. Fashion is the sizzle that sells. Are you fashion savvy? Is your store fashion friendly? Have staff members model pieces. Display pictures in store of celebs wearing the newest trends next to similar pieces in cases. Designate a staff member as your “fashion expert” to serve as the go to person for customer suggestions. Fashion’s fun! Add another engine to your sales and enjoy.


Mia Katrin is an award-winning jewelry designer featured in over 70 top stores nationally. She is available for lectures and seminars. To add her Collections or book a lecture: www.jeweljewel.com, 877 539-3569, facebook.com/.

 

Are you in the zone?

Elite athletes often describe clicking into a zone - such as a runner’s high - where they’re operating at peak performance. In this heightened state of intense focus yet relaxation their awareness is completely absorbed in the present moment. Everything is effortless as if they’re on autopilot. Time may seem to slow down. It’s intensely blissful to the point of being addictive. Surfers travel the world seeking the “perfect wave,” actually a peak experience of total synchronicity between inner and outer. Riding the wave is a zone experience. Mountain climbers push themselves to the limits of physical and mental endurance, seeking literally a peak experience of exhilaration, almost intoxication. They risk their life to be on top of the world.

Health for Wealth - Promote your peak performance

Living in the zone. Operating at peak performance. When we’re healthy we’re like a finely tuned engine, turbo-charged.  Running at peak performance is a no-brainer. Not only are you enjoying vibrant vitality but you’re increasing your capacity for wealth. Health is the basis for wealth because the qualities of radiant health - energy, efficiency, clarity - are just the traits needed for maximum productivity. Some concrete tips to “up” your level of efficiency and success:

Health for Wealth - Pursuing peak performance

“Health is our greatest wealth.” Or so the saying goes.  But can good health actually lead to more wealth? What is peak health? Is it just the absence of disease or something more?

When we’re young, the world’s our oyster. Life’s possibilities are limitless. The young think they’re immortal, that they’ll never get sick. As our capacities diminish with age our vision narrows. Life’s possibilities start to shrink. Boundaries become more rigid. But how much of this is due to the passage of time and how much is due to our choices in lifestyle, our habits?

Spring Fever

Time for a change? After a long winter it’s a great time for spring cleaning. Hit the refresh button. Take an updated look at yourself and your business. What’s working, what isn’t?  What untapped opportunities are waiting to be explored?

• Hone in on habits

Habits are just decisions solidified. Every day we make dozens of decisions, big and small. How much time should I spend at work? What hours should the store be open? Which inventory do I promote/retire? Should I hire new staff? What role do I play - managerial or more hands-on?

Over time we’re lulled into habitual patterns of behavior because we rely on our previous decisions. We target a certain clientele, forge a familiar niche market, feature familiar vendors. Habits are necessary. We can’t re-make a multitude of decisions anew daily. But over time habits become outmoded, stale, even counter-productive.

Do you use the same print ads in the same newspaper you have for years? Or do you effectively target a younger clientele who lives in a smart phone rather than print world? When’s the last time you changed your store’s displays, décor? Updated the play list for your background music? Many decisions contribute to an overall effect. Take a fresh look. Make adjustments. Subtle shifts may lead to surprising results.

• Here’s to your health

“To your health” is a universal toast. It’s been said that health is the greatest wealth. How’s yours? Health is not just the absence of disease. It’s overall well being,  physical and mental. It affects our energy level, effectiveness, even happiness. Not feeling well or thinking clearly affects your success. 

Get back to basics - ample rest, fresh air, exercise, nutritious food, plenty of water. Examine unproductive habits and replace them with healthier choices. Try taking a brisk walk at lunchtime. Spend less time aimlessly surfing the web.

Do you stay up late working on projects with diminishing results? Identify unproductive habits and address them.  Do you tend to procrastinate? Pick one item a day that’s been long-standing on your “to do” list and take care of it. Make that phone call. Organize that file. Breaking down larger projects into smaller ones makes them more manageable. The great feeling you get when you finally clear off your desk is worth it!

• Reinvent yourself

Here’s to the new you! Now that you’ve cleared the air it’s time to explore your hidden potential. What fresh opportunities are awaiting? Test the waters. If you’ve done primarily bridal, custom and repair work, branch out. Seek new markets. Invite a new vendor for a Trunk Show. Feature new designers. Test alternative niches, such as art or fashion jewelry. Host a party. Have fun!               

Update your website with new pictures of fabulous jewelry or YouTube videos. Revisit your contact lists of friends and business associates to explore new ways of collaborating with them. Try a social fundraising event to raise your community profile. Meet new people. Don’t define yourself by what you’ve done up till now. How about giving a talk or lecture to a community organization? Doing a radio or TV interview? The sky’s the limit.

• Accentuate the positive

While cleaning shop and decluttering your life, target toxic influences to eliminate. If a relationship is draining your energy and resources, take steps to change it or diminish its effect. Surround yourself with supportive friends and positive, nourishing influences.

Our life’s a self-fulfilling prophecy. We are what we think. We become what we can imagine.. It’s been said that in life when one door closes, another opens. Actually there are a multitude of doors all around us just waiting to be opened. The world’s your oyster. Your pearls are just waiting to be discovered.


Mia Katrin is an award-winning couture jewelry designer specializing in beautiful necklaces of gems in gold and silver. Featured in over 50 top stores nationally, her Collections have been worn by A-List Hollywood celebrities. Mia exhibits at trade shows and produces and hosts live fashion shows. A trend-setting style spokesperson, she is available for lectures and seminars. www.jeweljewel.com, This email address is being protected from spambots. You need JavaScript enabled to view it., 877-JEWEL-MY (539-3569). She likes to be Liked on Facebook – search Mia Katrin for JEWEL COUTURE LLC.

JTV’s Jay Boyle - Enjoying the Colorful Life

“My mission is to get gems to people.” As Senior Buyer for Jewelry Television (JTV), recognized as the world’s largest purveyor of colored gemstones, Jay Boyle is uniquely positioned to do just that. Frequently traveling to find and buy gems at their source from exotic mining locales - from Myanmar, Bangkok and Tanzania to Colombia and Brazil - while also presenting exceptional gems directly to customers on live TV, Jay’s realm spans the world wide gem market. Sitting at the nexus between direct source and end market on a global scale, his perspective on the colored gem market is uniquely insightful.

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