08182017Fri
Last updateTue, 15 Aug 2017 9pm

Mia Katrin

A Day in the Life - A Jewelry Blogger’s Perspective

Mia panel NovI recently had the opportunity to interview Katerina Perez, Editor-in-chief of katerinaperez.com, with 50,000 followers and expanding rapidly. Her cutting-edge fine jewelry-focused website reveals the importance of the emerging trend of the blogosphere where her deep passion and exuberance for all things gems and jewelry shines through. Based in London she travels the world seeking the ultimate in world-class high-end jewelry. In Part II of our article she shares her experiences of a top end jewelry blogger’s life.


Touring the Blogosphere

Mia Perez OctKaterina Perez, jewelry insider and explorer

Meet Katerina Perez, editor-in-chief of katerinaperez.com, garnering 50,000 followers and expanding rapidly. Based in London, she’s a fearless globetrotter, seeking the ultimate in world-class high-end jewelry. She recently was an award-presenter at the Couture show in Vegas and expert panelist at JCK Talks’ “Power of Blogging.” She regularly rubs elbows with top echelon jewelry editors and designers, highlighting top design and discovering and promoting emerging talent. Her cutting-edge fine jewelry-focused website reveals the importance of the emerging trend of the blogosphere where her deep passion and exuberance for all things gems and jewelry shines through.

Selling the Dream - The Couture Experience

Mia Sept BordiaWhen Oscar de la Renta passed away in October 2014 it signaled to some the end of an era. Trained by Balenciaga, having worked for the iconic couture houses Lanvin and Balmain before founding his own eponymous firm, he dressed the international elite from Jackie Kennedy to, most recently, Amal Clooney, George’s wife, designing her wedding gown. Some have argued that as an institution couture is past its prime.  But it sells a dream that’s very much alive and well.

What’s your Fantasy? New Trend Alert - Fantasy Jewelry!

Mia BullfinchesThere’s a fresh new wave coming and I’m all on board - Fantasy jewelry! It’s all about stretching the imagination, breaking the boundaries of perception, opening new vistas. You know that “wow” sensation when you see a piece that startles, excites and delights? “I’ve never seen that before. I’ve never even thought of that possibility!”

Cartier’s Nouvelle Vague, literally “new wave,” inspires with “free-thinking, joyful, playful and mysterious creations, seven creative universes” designed to celebrate the Parisian woman’s personality and her lifestyle (www.cartier.us/collections/jewelry/collections/paris-nouvelle-vague). Surprising bubble-like spherical rings and other edgy structural patterns with juxtaposed planes, unanticipated negative space, dangling and moving parts all push the envelope, challenging our expectations. Tiffany & Co.’s just released 2015 Blue Book, the Art of the Sea, also expands horizons with its fantastic swirling, fluid creations, bringing “the sea’s mythical creatures to life.” Francesca Amfitheatrof, design director, explains, “ I’ve woven the sinuous tentacles of the octopus into ribbon-like jewels of great fluidity and flexibility.” Amfitheatrof “sets Tiffany diamonds in electrifying motion - spinning in whirlpools, cascading in waterfalls and dancing like moonlight on the waves. Her jewels of colorful gemstones are equally dynamic - blossoming in undersea gardens and swirling like pebbles polished by wind and water.” (www.tiffany.com)

Designs that Sell! What’s hot. What’s not.

Have you ever wondered why some jewelry generates tremendous buzz while other pieces just sit in the case? What makes best sellers pop? A key element is design. Of course color, materials, quality and workmanship are important. But often what first grabs your customers’ attention is design. What are the features of winning design? How can you pick the winners and avoid the losers?

Sizzling Summer Style

Summer fashion is blazing with hot new trends to excite and entice. Fashion sells! What’s trending on runways and spotted on celebrities quickens the pulse of your clientele. Jennifer Lawrence wore a long diamond strand backwards at the Oscars, spurring the “backlace” necklace trend. Virtually any style Catherine Duchess of Cambridge wears is immediately sold out. Stay ahead of the fashion curve. Be the “go to” store in your area for what’s hot. Attract fashion-forward customers and stimulate sales. Strong trends now through fall:

Mia-Graham-Aug• Gold is back!

After years on the back burner gold is front and center. Karat gold pieces after long scarcity are perceived as precious and desirable. Yellow gold is also emerging with renewed interest. Rose gold is hot. Look for necklaces, earrings, bracelets and rings in 14 or 18 karat gold with or without gems. Gold may be paired with blackened metals for a contemporary, edgy look. There’s nothing like gold.

• The Statement Collar

Statement necklaces, strong for the last 2-3 years, have now morphed into the statement collar. Impressive pieces of collar length add drama yet are versatile. Look for bold pieces in metals and gems that impress yet are suitable for everyday wear.

• Wear it where?

The sky’s the limit. Gone are the days when the “right hand ring” was edgy. Rings are now being designed that encompass several fingers at once, can be worn on the second joint or combine a bracelet with a ring. Non-matching earrings are an emerging trend to watch. Traditional necklaces may be worn backwards; pins worn as hair ornaments. Customers now have seemingly unlimited opportunities to express themselves.

• Sell the story

Stories sell. Customers are looking for “jewelry with a soul” - artisan or hand made pieces inspired with an artist’s vision. For this target customer, generic jewelry doesn’t compare. They want to know the story behind the piece, its meaning. A story transforms a commercial product into a precious symbol. It adds value. Stories bring jewelry to life.

Mia-Courtney-Aug• The medium’s the message

Make it personal. Jewelry with written messages, expressing positive affirmations - “love,” “hope” - or personal statements, such as names, only continues to grow in popularity. Charms, amulets, talismans - all amplify and express emotional or spiritual value. It’s cutting edge fashion. But more.

• Eco friendly

So you want to save the planet? Start with your jewelry. Increasingly savvy customers want to be sure their gold and gems are ethically sourced. Recycled gold commands a premium. Green is in!

“You don’t sell the steak, you sell the sizzle” the advertising adage goes. Fashion is the sizzle that sells. Are you fashion savvy? Is your store fashion friendly? Have staff members model pieces. Display pictures in store of celebs wearing the newest trends next to similar pieces in cases. Designate a staff member as your “fashion expert” to serve as the go to person for customer suggestions. Fashion’s fun! Add another engine to your sales and enjoy.


Mia Katrin is an award-winning jewelry designer featured in over 70 top stores nationally. She is available for lectures and seminars. To add her Collections or book a lecture: www.jeweljewel.com, 877 539-3569, facebook.com/.

 

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