Katerina Perez, jewelry insider and explorer
Meet Katerina Perez, editor-in-chief of katerinaperez.com, garnering 50,000 followers and expanding rapidly. Based in London, she’s a fearless globetrotter, seeking the ultimate in world-class high-end jewelry. She recently was an award-presenter at the Couture show in Vegas and expert panelist at JCK Talks’ “Power of Blogging.” She regularly rubs elbows with top echelon jewelry editors and designers, highlighting top design and discovering and promoting emerging talent. Her cutting-edge fine jewelry-focused website reveals the importance of the emerging trend of the blogosphere where her deep passion and exuberance for all things gems and jewelry shines through.
I recently had the good fortune to interview Katerina and explore her fascinating world.
Mia Katrin: What exactly is a jewelry blogger? What makes your highly successful blog unique?
Katerina Perez: In the jewelry world there are not so many of us (bloggers). I specialize in show-stopping fine and high jewelry and gemstones, ‘behind-the-scenes,’ editorials, events and exhibitions reports. I am a jewelry insider and explorer who searches for aesthetics and emotions in jewels without restricting myself geographically.
MK: As an insider, how do you see the emerging profession of bloggers and its role in the industry, the future of blogging? You’re tremendously successful! Talk about your success and what you think has contributed to this.
KP: Five years ago blogging was not considered something serious. I’ve seen how the blogosphere has grown. Now top bloggers are super influential and earn a lot of money. I measure my success in the amount of people who embark on the bejeweled journey with me. This number is growing rapidly. More and more people recognize me, tell me that they follow me on Instagram or love my website. It’s so motivating!
Readers have to feel your passion for what you do. This inspires trust. I publish 4-5 times a week, covering the best jewels, so often have to turn down brands that want to be featured but are aesthetically different from those about which I usually write. Unfortunately when you have your own business and want it to grow you forget about holidays and weekends. But as Confucius said ‘Choose a job you love, and you will never have to work a day in your life.’
MK: What are some of the most fabulous gems and jewelry you’ve written about?
KP: I’m very lucky because I come across many mind-blowing gemstones and jewels. Jewelers know that I seek the best so they show me only their finest creations. The most memorable gem I have seen and written about is the 206-carat practically flawless emerald acquired by Bayco and ‘The Ethereal Carolina Divine Paraiba,’ the largest Paraiba tourmaline weighing almost 200 carats. A standout in fabulous jewelry is Wallace Chan’s necklace with emerald encrusted decorative elements placed, through a tiny hole, inside a carved quartz pendant. A seemingly physically impossibility, but not for Mr. Chan!
Next time: A “day in the life” of a jewelry blogger, Katerina’s roots in St. Petersburg, Russia and her sources of inspiration.
Mia Katrin is an award-winning jewelry designer featured in over 80 top stores nationally. She is available for lectures and seminars. To add her Collections or book a lecture: www.jeweljewel.com, 877 539-3569, facebook.com/MiaKatrinforJEWELCOUTURELLC.