Reprinted from September 1992
You can spot her as a lady of distinction the moment she enters your store. She is well dressed and every hair is neatly in place. She walks with confidence and flashing on her fingers are several costly diamonds. As she continues her promenade across the floor to the counter, you also observe that she is wearing expensive earrings and a fine wristwatch.
Already you have made a mental judgment about her and you can hear the jingle of the cash register as you anticipate the big purchase which you are sure will be forthcoming.
Now she’s smiling-like she knows you and you’re embarrassed because you just can’t seem to remember this particular lady. You decide to “bluff it.”