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Last updateWed, 18 Oct 2017 12am

Diana Jarrett

The Story Behind the Stone: Inside the artist’s mind

Collectors of designer jewelry are attracted to the distinct appeal of an item, the quality of its manufacture and very often the story behind the piece. Expert retailers will always find a way to engage their customer in the back story of an item that catches their eye.  Shoppers want validation that they have made the one-and-only right choice from all the jewelry available to them in their price range. The way to accomplish this is to give as much exciting background information about the stone, and the way the item was made, plus any other fascinating bits that assist the shopper in connecting with the item.


The Story Behind the Stone: Jewelry for art’s sake

Jewelers are always assessing and reassessing who their consumer is - and what demographic does their product line actually appeal to? Shopper’s tastes and buying habits are in a permanent state of flux. So retailers must regularly re-assess how their inventory appeals to their customers and be willing to make shifts in their buying patterns to accommodate market trends.

The Story Behind the Stone: Mint condition

Green beryl is called emerald. Or is it? An online search of green beryl -v- emerald will yield as many potential answers as search results itself. The naturally verdant gemstones were popular way before Cleopatra staked a claim and hoarded the colorful sparklers. Royalty has latched onto these lively stones ever since; adoring the insinuations that the color hints to new birth, spring, and life in general.

The Story Behind the Stone: Pillow Talk - The art of the cushion cut

Cushion cut diamond earrings grace the red carpets often and are popular with the Hollywood crowd. Diamonds are always the right choice for stylish events, but celebrities and all diamond lovers want unique ways to wear their favorite stone. Cushion cut diamonds provide a distinctive way in which to enjoy these icy treats.

The Story Behind the Stone: Something old, something new, something fabulous... something blue

Bridal wear is pretty predictable stuff. Pure white diamonds, demure pearls, that’s about it. But Yael Designs saw a way to infuse just the right touch of color, bringing renewed excitement into bridal accessories. It also provides a bride with ‘something blue’ to boot.

The Story Behind the Stone: Pretty Prehnite

Jewelry collectors are an adventurous lot today - boldly going where no gemstone fan ventured before. Sure you can pick up amethyst or citrine. They are glittery specimens for the jewel box. But for those of you yearning for highly individualized stones, consider the elusive and delicately toned prehnite.

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