08182017Fri
Last updateTue, 15 Aug 2017 9pm

Diana Jarrett

The Story Behind the Stone: What’s so precious about platinum?

 

Long discovered, but only popular for jewelry since the 20th century, platinum is the pinnacle of precious metals chosen for top-tier jewels worldwide. Beside the soft patina that emerges from normal wear of this white metal, there are lots of things you may not know about this lustrous choice.


The Story Behind the Stone: Just like you found it

Not every gem mineral was found thousands of years ago like shimmering opal or vibrant ruby. Dioptase was first found serendipitously in the 18th century by copper miners who thought they had struck the lotto with a new emerald site in far away Kazakhstan. Keep in mind that gem mineral separation did not become an iron-clad science until the early part of the 20th century.

The Story Behind the Stone: Making this perfectly clear - opaque is a good thing

Rubies are sought after for their beauty, but also for their rarity and the difficulty in recovering them from their deposits. Natural ruby is found from opaque to almost completely transparent. It’s a rare thrill to see any ruby that fits into the almost transparent category, because quite simply the nature of this mineral doesn’t often allow that.

The Story Behind the Stone: Coming up green

Color trends forecaster Pantone Color Institute proclaimed 2013 to be the year of a verdant lush green called Emerald Radiant. Look for the vibrant hue to influence purchasing and lifestyle decisions for fashion and home. “It’s the most abundant hue in nature,” Pantone executive director Leatrice Eiseman said. “The human eye sees more green than any other color in the spectrum.”

The Story Behind the Stone: How they’re buying now

Retailers and e-tailers must navigate through often confusing and evolving shoppers’ trending patterns nowadays to strategize how to make a sale. Once you think you’ve got it down, and know how to reach your demographic, things change. Then you start again.

Never mind that you have to adjust your pricing in almost real time to salvage the ever shrinking margins for your inventory. Diamond prices and precious metals price fluctuations are indeed worrisome, but in the end, we still need customers to say yes to our product.

The Story Behind the Stone: Sliced, Asymmetrical and Adored

Riding the wave of fervent obsession with diamond slices, colorful gemstone slices and asymmetrical shapes have now found their way into pricey couture goods. There is no doubt that the interest stirred by skillful mountings set with unique sliced stones as a central focus is captivating. No two stones are alike, and their irregularities are further heightened when paired with classic diamonds in designer settings.

The Story Behind the Stone: Glisten to me

High gold prices have ramped up the ingenuity of jewelers who intend to stay in the game for the long haul. It’s highly unlikely we’ll see triple digit gold prices again. The longer we live in this new normal of high metal prices, the more designers and manufacturers must exhibit creativity in giving consumers what they want at price points they can accept.

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