10202017Fri
Last updateWed, 18 Oct 2017 12am

Crystal Vilkaitis

Promoting your store with Facebook Live

So, you want to promote your business with Facebook Live. Good! You’re making smart moves for your business by embracing social media, especially live video. Facebook Live is one of Facebook’s newer features and one of its most effective for organic (free) reach. Here is how you can make the most of your Facebook Live broadcasts, from troubleshooting and scheduling to how to keep the marketing momentum going after the broadcast ends.


Getting in The Social Selling Mindset

Time is money. Many business owners feel like they are wasting both when they invest in social media with no results.

Crystal time

I’ve worked with thousands of retailers to identify the business tactics that lead to positive results on social media. The result? A little tactic called “The Social Selling Mindset.”

The idea of The Social Selling Mindset is putting relationship building first, so that profits can follow. Here are a few ways to put yourself in the Social Selling Mindset.

3 ways jewelers can use Instagram for marketing

Photos bring products to life. While descriptions can tell customers how to use a product, how big a product is, or the materials it’s made of, a photo is what makes them say, “Yes. It’s beautiful. I need it.”

While photos are great for most social media sites, they are vital for Instagram. And statistics are showing that Instagram is vital for retail businesses - including jewelers. According to Hootsuite, Instagram adoption is at 85% among top brands. And it’s no wonder that brands are flocking to it, considering that Instagram’s per-follower engagement rates is 58x higher than engagement rates on Facebook, and 120x higher than engagement rates on Twitter.

Success Stories! Three jewelers and their social media success

My retailers want a lot of things. They want simple solutions, they want more traffic, they want more sales, and they want to save time. One of the biggest things they want? Proof.

“What proof do you have that social media works?”

“How do I know that retailers in my industry have seen success?”

Success Stories! Three jewelers and their social media success

My retailers want a lot of things. They want simple solutions, they want more traffic, they want more sales, and they want to save time. One of the biggest things they want? Proof.

“What proof do you have that social media works?”

“How do I know that retailers in my industry have seen success?”

How to use Pinterest to find merchandising ideas and top trends

RDI CrystalPinterest is not only a great marketing tool and a place from which we build our emotional wish list, gathering images of items for our home, garden, kids, weddings and ourselves; but it’s also one of the best places to find merchandising and design inspiration and top trends (or Pinspiration!).

This article will review:

• How to search on Pinterest

• Dissecting a Pinterest search

• Top keywords and categories to search for

• How to find top trends and consumer demands

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